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When it comes to monetization of your websites traffic, the true tried and tested method is to build and utilize an email list. A large mailing list is a great way of continuously making more money without any additional marketing costs. Members of your list will be those who are interested in your content and want to continue seeings what you produce. In the event you have premium product for sale, you will find willing customers easily within this group. Getting visitors to sign up to your list is not as hard you think, here are a couple of easy ways: The Giveaway A small ebook either summarising or extending the content on your website is a great incentive to use for mailing list signup. Once they signup and confirm, the next email can contain a welcome message and a link to the ebook. Competition Another great incentive is a competition. Visitors can sign up and stand a chance to win either a prizes (or prizes). Timing the actual awarding of the prize well after the signup period will ensure retention after the initial signup. The prize could be provided by a sponsor of the website. That would give you a campaign, new members to a mailing list all without any additional cost. There are many more ways to grow your list but these two will guarantee some signups. Everyone loves a freebee and there is nothing wrong with taking advantage of that. Once you have exhausted these two methods, you can move on to the more advanced...
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Instagram had its humble beginnings in 2010. Ever since Facebook acquired, its users have expanded to 400 million. It’s safe to say that this image-sharing network is now popular enough for marketing given the number of active users. Here are 4 ways to market your business on Instagram: 1: Use excellent photos Ensure that your photos are attractive, clear and can get the user’s attention immediately. While Instagram offers filters to improve your photos, others like VSCO Cam and Afterlight work just as well. One more thing: photos with a reddish tinge will help you get more attention too compared to a greenish or blueish tone. 2: Post frequently As a rule, you should publish to Instagram at least twice or more a day. Remember to post at times when you have most engagement. A tool like Simply Measured can help you with this. If you want to, you can schedule posts as well. But you cannot do this using third-party software. 3: Use hashtags Using relevant hashtags will help you to increase the number of followers you have. This is because they will find when using the same keyword. For example, if you post of picture of running shoes and use the same hashtag, they will find your picture when they type those words. If you aren’t what hashtag to use, then look at what similar businesses are using. 4: Get new followers In order to get new followers, all you have to do is like and follow other Instagram users. Don’t forget to comment on their photos and comment on them...
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If you are using Instagram for your business, you’d no doubt want to make the most out of it. This could involve simple things such as improving your Instagram content or even boosting engagement too. Here are 3 tips to consider in order to enhance Instagram marketing: 1: Post Images that your Audience Likes Make sure you post types of images that your audience is already liking and sharing. This will ensure regular engagement from time to time. One example of this is MaybellineAU imitating fashion bloggers who were popular for their instructional pictures and facial close-ups. In fact, they’ve made identical posts for their followers. 2: Enhance Your Photographs You can make the most out of your photos if they are the best that they can be. No matter what, you can find ways to improve the most basic photos. For example, an app like VSCO Cam can make your photos visually appealing, thanks to its editing tools and preset filters. Also, keep in mind that the square shape performs best even if non-square photos are supported by Instagram. You can use the app Instasize to scale a photo to a shape of your choosing but still within the square shape. 3: Use a Caption to tell a Story Even though Instagram is a photo-sharing app, writing is just as important. Some of the most popular brands on Instagram use microblogging as a way to tell a story within the caption itself. This helps them to create deeper connections with their audience. This, in turn, leads to sharing, commenting and more...
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If there’s anything that is true about Yelp!, it is that they are the most restrictive when it comes to asking for customer reviews. Its policy guidelines are very clear about not asking or else one can easily end up being placed in violation. Yet there’s no doubt that getting a Yelp! review is well worth it as an increase in one-star rating can result in an increase in revenue by 5-9%. Here are 3 ways to get Yelp! reviews legitimately: 1: Add a Yelp! badge On Your Website Yelp! offers a number of badges that you can put on your site and that will link to your business profile. All you have to do is paste the HTML code (unique to a single badge) into your website. As new reviews drop in, you’ll find the averages and counts updating automatically too. 3: Add the business listing to your email signature One effective way by which you can expand your reach is by adding your business listing to your company email signature. This is a subtle way by which you can encourage Yelp! reviews too. Ensure that you add the words “Check us out on Yelp!” before the link. 4: Share customer reviews on Facebook and Twitter You can share customer reviews on these social networks by logging into your business account. Click on the ‘Reviews’ tab and add them. Make sure you don’t add only positive review but also negative ones along with how you resolved the customer’s complaint too. Not doing this will invite...
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It was not long ago that email marketing was said to be obsolete due to the rise of social media. Time has indicated otherwise. Only now, they are said to complement each other instead of being mutually exclusive. In other words, they can be both used in combination for any communication or marketing strategy. Here are 4 ways by which social media and email can work together: 1: Extending the Reach of Email Social media can be used to further extend the reach of email by adding social media share buttons. This is, of course, accessible when the email reaches the recipient’s inbox and is opened by the users. If you click any of these buttons, then you are taken directly to one of their social media pages. 2: Build Your Customer Database Both these marketing tools can be used together to build your contact database. Customers can join email lists from your social media pages with the available of widgets. They can also click on social media share buttons within an email to like or follow a particular business page. It works both ways. 3: Marketing Automation Quite interestingly, email can actually automate your social media content. In fact, you can do this almost a year in advance where you can use tools to repost scheduled content to social media itself. One thing to remember: the number of times you send emails can be very different to posting on social media. 4: Email Notifications One excellent use of email is how social media platforms such as Facebook, LinkedIn or Twitter can send you notifications of your activity either in real-time or in summary form. One excellent tool to use is Constant Contact’s Nutshell Mail that will send you reports of your social media activity apart from the ability to respond from within that...
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Every now and then, your social media strategy needs to take a fresh approach. Probably you might have to think about looking at other companies or sites to help you rethink your own strategy. Sometimes, your competitors can give you excellent ideas for your own social media campaign. Here’s how you can analyze three of their social media pages: 1: Facebook If you want to analyze their Facebook page, you must consider a number of points: number of followers, the type of content posted, internal or external based content or a mixture of both, the number of times they post, the number of shares, likes or comments and if they run any contests, games or polls for their brand. Compare these points with your Facebook page and analyze what makes the difference. 2: Twitter Not so differently, it’s good to look for certain performance factors on Twitter such as the number of followers, the number of account they are following, uniqueness of their content compared to Facebook, internal or external based content or both, their engagement over on an average per post, whether they have lists, cards or even chats and whether they use hashtags. 3: Instagram Now, with Instagram, you could analyze their account by looking for certain factors such as the number of followers, the number of accounts that they follow, internal or external posts or a mix of both, the number of on-brand photos they share, whether they tag other businesses and whether they use hashtags. One of the best ways to use Instagram is not just shooting pictures of the brand but actually telling stories about people who have enjoyed using a particular product or...
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In a perfect world, capitalism and altruism could exist but such coexistence is not possible in any system we currently know. This is because capitalism and altruism are diametrically opposed concepts. If we examine these further, from a philosophical perspective, it becomes clear that both can relate to one another but cannot truly coexist. Altruism is Sacrifice It is not sacrifice when a billionaire gives away 10% of his income to charity, although it can seem sacrificial. True sacrifice would be for that billionaire to cease producing wealth entirely and devote his or her life to self-sacrifice. Capitalists are often expected to embrace altruism, which is a different concept from being charitable. The root of altruism is selfless sacrifice. Sacrifice means exchanging something of greater value for something that has less value to you. We all work to produce for our families and our communities. That is the essence of capitalism: the idea that humans are selfish by nature. Capitalism seeks to tap into the root of all evils, our own greed, and turn that energy toward public good will. Working Together There can be capitalists that exhibit altruistic tendencies, and indeed Bill Gates is one example of many. There are multiple people in higher tax brackets that have made extraordinary pledges to donate 10% of their income to charities. A more appropriate term to describe this relationship between capitalism and altruism is “philanthropy.” Philanthropy takes into account ideologies like a love of humanity, a characteristic that does not exist in capitalism. Perhaps the primary difference between the two is that one is motivated by emotion, and the other by...
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