How to Analyze Your Competitors’ Social Media Pages

Jul 13, 15 How to Analyze Your Competitors’ Social Media Pages

Posted by in SEO

Every now and then, your social media strategy needs to take a fresh approach. Probably you might have to think about looking at other companies or sites to help you rethink your own strategy. Sometimes, your competitors can give you excellent ideas for your own social media campaign. Here’s how you can analyze three of their social media pages: 1: Facebook If you want to analyze their Facebook page, you must consider a number of points: number of followers, the type of content posted, internal or external based content or a mixture of both, the number of times they post, the number of shares, likes or comments and if they run any contests, games or polls for their brand. Compare these points with your Facebook page and analyze what makes the difference.  2: Twitter Not so differently, it’s good to look for certain performance factors on Twitter such as the number of followers, the number of account they are following, uniqueness of their content compared to Facebook, internal or external based content or both, their engagement over on an average per post, whether they have lists, cards or even chats and whether they use hashtags. 3: Instagram Now, with Instagram, you could analyze their account by looking for certain factors such as the number of followers, the number of accounts that they follow, internal or external posts or a mix of both, the number of on-brand photos they share, whether they tag other businesses and whether they use hashtags. One of the best ways to use Instagram is not just shooting pictures of the brand but actually telling stories about people who have enjoyed using a particular product or...

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The Crucial Differences Between Capitalism and Altruism

Jul 08, 15 The Crucial Differences Between Capitalism and Altruism

Posted by in Business Services

In a perfect world, capitalism and altruism could exist but such coexistence is not possible in any system we currently know. This is because capitalism and altruism are diametrically opposed concepts. If we examine these further, from a philosophical perspective, it becomes clear that both can relate to one another but cannot truly coexist. Altruism is Sacrifice It is not sacrifice when a billionaire gives away 10% of his income to charity, although it can seem sacrificial. True sacrifice would be for that billionaire to cease producing wealth entirely and devote his or her life to self-sacrifice. Capitalists are often expected to embrace altruism, which is a different concept from being charitable. The root of altruism is selfless sacrifice. Sacrifice means exchanging something of greater value for something that has less value to you. We all work to produce for our families and our communities. That is the essence of capitalism: the idea that humans are selfish by nature. Capitalism seeks to tap into the root of all evils, our own greed, and turn that energy toward public good will. Working Together There can be capitalists that exhibit altruistic tendencies, and indeed Bill Gates is one example of many. There are multiple people in higher tax brackets that have made extraordinary pledges to donate 10% of their income to charities. A more appropriate term to describe this relationship between capitalism and altruism is “philanthropy.” Philanthropy takes into account ideologies like a love of humanity, a characteristic that does not exist in capitalism. Perhaps the primary difference between the two is that one is motivated by emotion, and the other by...

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