Article Written by : Keywordle Does your business rely on phone calls for clients, leads, and customers? Then call tracking is going to a valuable marketing tool for you. What exactly is call tracking? It is the method of tracking the sources of your phone calls and matching it to conversions. This way you can generate a report on the effectiveness of any marketing channel. It works by assigning a different phone number that automatically forwards to your general business number. Different phone numbers are assigned to different marketing channels or campaigns. For example, a different number can be shown for a PPC campaign and another for organic traffic. Without call tracking, any business that relies on phone calls will not be able to accurately pinpoint the source of the lead. Call tracking allows marketers to link the incoming calls to a particular advertising channel, thereby measuring its efficiency. It can also allow for accurate ROI calculation for the said campaigns. This information can then be used to fund the most effective marketing channels and drop the ineffective ones. How does call tracking help SEO? Call tracking services are capable of matching a path to your landing page with the keyword. With this, the landing pages can be optimized for the keywords that are drawing in the calls. This, in turn, can also be used to optimize the pages with the highest conversion. With call tracking, you can learn what works best for your pages and that will lead to better...
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Article Written by : WM SEO How do you build and run the perfect website the way Google sees it? This has always been a tough question to answer. Until now. Thanks in large part to the various announcements that Google makes about changes to search, we can now build an image of what type of site will rank well in Google. Here is what they have said in the recent past: From the announcement post for Google Penguin, we get: “focus on creating amazing, compelling web sites”. Then from the link schemes page: “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”. Finally, from the webmaster guidelines, we get: “Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.” The message here is loud and clear. Google wants Quality in every aspect of the website. From the design to the content, it demands quality. This is not limited to the website itself. It wants you to get quality links, from quality websites to your quality content. The problem is most websites are built backward. People go looking for links before they have anything of quality. The message here is to build a site full of great content and then do your outreach. There are sites that update once every month or two but still rank high because they have hundreds of links. This is the type of quality Google is looking...
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