How to Manage Negative Reputation

Feb 16, 15 How to Manage Negative Reputation

Posted by in Marketing

By Pierre Zarokian of RepEngage Your reputation means more than just the opinions of people around you. Companies like Google and Yelp struggle with a basic problem: how to determine the authenticity of a person. Reputation management is commonly employed to fight off a crisis, that’s true, but it’s also useful when you want to grow a brand or distinguish your name from someone else’s. Here are some tips to help manage your reputation. Remove Unwanted Content The first step in managing your reputation is to get whatever unfavorable content exists off the Internet. The basic route to do this is using a DMCA notice, which allows you to essentially claim a copyright on content that involves you. This doesn’t always work, which can sometimes mean a legal method is required to get the content removed. This is costly, and doesn’t always come with a guarantee. A better, and more cost effective approach, is to address the problems within the review (if any real complaints exist) and build up your image further. Create Profiles The next step in building your brand is to claim the real estate associated with it. Start claiming social profiles and YouTube channels related to your name and your brand. Don’t leave them idle; construct a plan to post content regularly. Make it interesting and try to get your ideas to go viral on social media. This does an effective job at switching focus away from the crisis towards more positive aspects of your business. Become an Expert Solidify yourself as an expert with thoughtful and timely content on high-profile blogs and websites. Start applying to write for places like Forbes, Wired and Wall Street Journal. These sources are looking for business professionals to bring more commentary to their publications. That presents you with an excellent chance to establish what you know, and talk more about your products and...

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Enhancing Local SEO with Google+ Local

Feb 14, 15 Enhancing Local SEO with Google+ Local

Posted by in SEO

Google+ Local is an invaluable tool for businesses’ local SEO campaigns. This is because the platform drives search results on to Google Maps. In order to maximize the efficiency of this tool, businesses need to foster unique and good quality content, positive reviews but also a consistent and ongoing strategy. Even though Google+ Local does not have an huge pool of active audience for the time being, it presents with a great potential when it comes to local SEO rankings. Brands, therefore, need to devise their strategy by including Google+ Local in their local SEO initiatives. However, one of the most notable mistakes made by businesses when using Google+ Local is that they do not maintain the efforts. The listing will sure need to be created, but that is not the end of the local SEO strategy. The listing would need to be updated. New content would need to be regularly added. The contact details and descriptions should be used to their full potential by including interesting items such as pictures. The keywords would also need to be developed around the site’s content. Brands can also make use of their past experience with Yelp to bring a boost to their local SEO using Google+ Local. The product from Google is now standing where Yelp was about eight years ago. Yelp was offering rewards to users in order to build a community of active and trusted reviewers of local businesses. Google is set to surpass the success of such destination review sites such as Yelp or even...

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