Good organic backlinks are very difficult to get. Especially if your website is new to the space. Building up a backlink profile using social media takes time and requires a high level of constant engagement with your audience. Something that might not be suitable for all markets. There is however a way to get links, and that is by link prospecting. This involves some research and outreach. Here are some potential sources of links: Partnership pages: Relevant partner sites are likely to be willing to link to your site or relevant page in request. In some cases you won’t even need to link back. Industry resource lists: These are great for relevant links that both server and SEO purpose and also an online marketing resource for anyone looking for your services. Blog communities: Guest authors or commenters may have their own sites worth promoting to, although this should be limited in order to avoid getting penalized by Google for excessive article marketing. Backlink analysis: Sites that link to your competition can also be sources of links to you. In addition getting links that they have narrows any advantage they will get in the search rankings. Associations: View membership lists for potential prospects. Look at becoming part of these groups and you get linked back from their main site pages. Depending on the industry there are lots of groups. Social communities: Search social communities or forums for other potential link...
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As the returns from PPC campaigns surge thanks to increased Google Search traffic and Google’s traffic acquisition increases, it is becoming more important to hire a PPC consultant to handle your organization’s campaigns. However, unless you know the field well, it’s not easy to determine the right candidate when everyone throws the same buzzwords around. Here are some questions that you can ask for gauge their level of knowledge and if they are the right fit for your firm: Quality Score Keywords, Ad text, and landing page relevance are three components that make up the Google Quality Score. How do you improve the score? By using smaller Ad groups, that target few keywords, which are relevant to the landing page. A good PPC expert will know this, know how to improve yours, and know when the score is not important. Google Auction Knowing the Google Auction process is critical to getting the most of your campaign. Here are three stages of the process that a PPC expert should know: When a user enters a search, AdWords pulls all the ads whose keywords match that particular search. From the ads, any that aren’t eligible, such as ads that target a different country or have been disapproved, will be ignored. From the ads remaining, only those with a high enough Ad Rank will show results. Click-Thru-Rate Another simple question that stumps a lot of ‘experts’ is how Google calculated the click-through rate of an Ad. It is a basic question that everyone should know. The formula is simple: The total number of clicks divided by the total number of impressions = click-through...
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