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How to create killer reports

How to create killer reports Posted by on Sep 12, 2017

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Guidelines for Creating a Wikipedia Page for a Company Posted by on Jan 24, 2017

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Trends in SEO ranking factors

Trends in SEO ranking factors Posted by on Nov 14, 2017
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Trends in SEO ranking factors

Nov 14, 17 Trends in SEO ranking factors

Posted by in SEO

At a presentation by Marcus Tober on new ranking factors for 2017 and beyond, there were some noteworthy changes to how Google’s algorithm is changing. Here are some highlights from the presentation. There are three general trends according to the presentation: Page load times are dropping across the board. Both HTTPS and page load speed are new (and public) ranking signals that require little effort on the part of the site owners to implement. Google’s grasp of the meaning and intention behind the content is increasing, and the data shows that more and more pages that rank at the top do not have the keyword phrase in the title. Bigger is better by the looks it as higher ranking correlates quite highly with content length, with the top three positions as much as 45% longer than lower ranked content. Also, there seems to be a tendency to weigh ranking factors differently by industry: The study examined the difference between the weights of ranking factors from one industry to another. For example, Finance sites get a higher boost from HTTPS than a gaming site. On the other hand, larger and better images boost travel sites but show no difference for finance sites. The ranking factors also change for niche sites. Recipe sites get more of a boost when using schema than others. SEO is changing, and Google is getting better and better at identifying good content that matches both the site and the user’s intention. The changes are positive in that they encourage and promote the creation quality content that has value to the...

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Personal assistant search optimization

Oct 12, 17 Personal assistant search optimization

Posted by in SEO

Personal assistant search optimization is the phrase coined to the new art of optimizing and marketing for the new crop of voice activated digital personal assistants. Most analysts firmly believe that this is the future of SEO. This is not too surprising, if you think about where assistants like Goole Home and Siri get their information. SEO will eventually morph into optimization for voice based personal assistants. Here is what you need to know about PASO: Portability Although these personal assistants still need a lot of work, their primary draw is portability. The assistants exist on smartphones, tablets, and other computing device you carry around. Once the platform matures, typing in queries will seem like an antiquated notion. Personal Another reason that personal assistants are the future of SEO is the tailoring of results to the user. The portability provides context to the queries. Add some AI and machine learning and you have contextual responses tailored to the individual. For example a query for “where to have lunch” would return a list of restaurants in the area, ordered by price and rating with your favourite cuisine first. Results The results returned from a personal assistant are limited. Unlike the million or so results you get from Google, a typical assistant returns one to four at maximum.  This has resulted in much higher click through rates than normal search. As a result, being one of the top four results is more important than...

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How to create killer reports

Sep 12, 17 How to create killer reports

Posted by in Social Media

Ask any digital marketer, and he or she will always say the most important thing is data. With enough data, you can identify where a campaign is failing and turn it around. Data can also take a successful Ad-spend and optimize it further. However, data is nothing without proper structure and visualization. Getting the right reports from your data is critical. Here are some tips for creating killer reports: Focus – Maintain focus when creating reports. Just because you have every variable from a specific campaign does not mean that all that information is useful. Focus on the metrics you want to measure. If a particular statistic or metric has no usefulness, don’t include it. Questions – Often, reports just show how data trends over time. The key to effective reporting is to identify key questions. For example: Is overall traffic increasing? Are sales of product X increasing? How is the average profit per sale trending? What is our share of the market?. Now build a report that answers those questions. Intention – Sometimes a client will hand over a list of metrics they want in a report. Before you commit to generating reports, sit down with the client and talk about the intention behind some of the metrics they requested. Make sure all the metrics are part of the overall goal. Customize – Do not try and create a single report for all situations. You will need different reports that answer different questions at various stages of the year. Understand the different times that you will need to track different metrics and build custom reports for those...

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Boost conversions by improving your local presence

Aug 16, 17 Boost conversions by improving your local presence

Posted by in Social Media

A recent study Google shows that there is little to no correlation between usage or traffic and influence. What the study shows is that even if people find your business online, it does not mean that they will choose your business for their purchase. Both consumer experience and content matter to customers. However, there is another factor that plays a large role in a consumers decision, and that is distance. In a study by the national consumer study on how consumers were willing to travel for shopping, the vast majority of shoppers (93.2%) would not travel more than 20 minutes for everyday items. The distance drops further when you look at urban shoppers. 92% would not travel more than 15 minutes. Shoppers also prioritize distance over factors like price and quality. 32% of respondents cited quality and price for both factors, only when the distance is no longer part of the equation. The distance consumers are willing to travel gets much shorter when the nature of the items change. Consumers will travel a maximum of six minutes for gas, eight to nine minutes for fast food and groceries, while home and garden increase time to 15 minutes. All of these facts show the importance of creating and maintaining a local presence online. When a consumer searches online, when your site comes up in a search result, it must be the local listing, with proper directions, descriptions, and...

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Google and YouTube rank videos differently 56% of the time

Jul 10, 17 Google and YouTube rank videos differently 56% of the time

Posted by in Social Media

One of the highlights of a new study on video ranking on both Google and YouTube was the difference between how each ranks the same videos. When comparing the same search query, the ranking between Google and YouTube was different 56% of the time. The outcome of the study is quite surprising, given that the search elements of both companies are run by the same backend. Even when the search result has only one video on Google, a different video was shown first on YouTube at least half of the time. The current theory is that the results illustrate the difference between the intentions of both services. Google exists to serve the most relevant information for the search query. The search engine’s algorithm most likely places emphasis on relevance above all else. YouTube, on the other hand, exists to entertain visitors. The end-goal is to keep a visitor on-site for as long as possible. The longer the visitor stays, the more ads they will see. These two vastly different goals probably explain the larger difference between the search results. It is also important for any organizations looking to expand their presence in video. Ranking in Google will require prioritizing relevance while ranking on YouTube will mean creating videos that are relevant and entertaining. A good video campaign should produce content for both, taking advantage of the very different audiences that visit each...

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Setting up AMP for WordPress

Jun 12, 17 Setting up AMP for WordPress

Posted by in SEO

AMP is Google’s new standard for lightweight content distribution. Google, indexes sites with AMP content and serves the pages (and ads) from its servers. In some cases, Google even preloads the pages with AMP from its search results. AMP pages look basic, have no styling and use standard fonts, but make content access much faster. Here is a guide on getting AMP up and running on your WordPress installation: Plugin Getting AMP compatible pages on your WordPress installation is as simple as installing and activating the plugin from Automattic. Once you do, all posts will be AMP compatible. You can test the pages by adding /amp/ to the end of the URL of any post. Getting pages to work with AMP requires a separate plugin to install. Analytics The next step is to add your AMP pages to your analytics profile. Login to your Google Analytics dashboard and get the tracking ID from the “tracking info” section under account properties. The should begin with UA. Enter this tracking ID in the AMP plugin under analytics. Test Now that you have an operational AMP page setup, we need to test and make sure everything works correctly. The first tool you can use Is the Google Amp Rest. Go to the tool and enter your URL and hit “run test.” Another option is to use the developer tools in Chrome. Open the tools and go to the “Console” tab. Here you will if there are any validation errors for you AMP...

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Three myths that can have a negative effect on your rankings

May 10, 17 Three myths that can have a negative effect on your rankings

Posted by in SEO

One of the worst things you can do is take action based on wrong assumptions. There are situations where logic does not apply and basing decisions on logic can have adverse consequences. SEO is the same, and there are assumptions that can get you in trouble. Here are three of them: All organic traffic is the same While it can be true that all organic traffic is the same, most of the time, it is not. Which is why simply doubling your organic traffic will not double your sales. This is why it is important to see what page generates your most valuable traffic and focus on that, rather than all traffic to your website. Outranking the competition A lot of clients always have one specific goal when it comes to SEO: they want to outrank the competition. While it is good to be competitive, it is foolish to divert resources away from the larger plan to increase conversions and growth, to outrank another company for a single keyword phrase. The tools are accurate One of the most damaging myths is that the keyword tools, especially the one provided by Google, are accurate. These are just estimates based on past data and future prediction. Also, the click-through rates, even for position one are as low as 12%, so staking out marketing targets based on these numbers is a bad...

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