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Google Rich Results: A short primer

Google Rich Results: A short primer Posted by on Aug 3, 2018

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Guidelines for Creating a Wikipedia Page for a Company Posted by on Jan 24, 2017

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Personal assistant search optimization

Personal assistant search optimization Posted by on Jul 2, 2018
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Google Rich Results: A short primer

Aug 03, 18 Google Rich Results: A short primer

Posted by in Social Media

Google combined the naming structure for the rich snippets, rich cards, and enriched results and will now call all such results “Rich Results.”  Here is a short primer on everything an SEO should know about these Rich Snippets: How does Google obtain rich results? If you want the data from your site in the rich results, you will need to enable some form of structured data to the search engine spiders. There is no guarantee that the data from your site will show as a rich result, although doing so increases the likelihood. WordPress users only need to install a plugin to enable schema.org structures for their site data. What is the preferred format? The reason sites like Google insist on using structured data for displaying these results is because they allow a site to provide structure to spiders while keeping the display of the data the same for users. Google supports JSON-LD, Microdata, and RDFa, but prefers JSON-LD. Will I rank better? The markup or even appearing in the rich results will not change your ranking for other terms or even the term that appears on the page. Google shows relevant rich results for the search from any of the top 10 results on the page. How do I know if it will work? Any webmaster can use the testing tool by Google to check if the structured markup is correct. Here is an excerpt from the Google Webmaster blog: “The new tool provides a more accurate reflection of the page’s appearance on Search and includes improved handling for Structured Data found on dynamically loaded content. The tests for Recipes, Jobs, Movies, and Courses are currently supported — but this is just a first step, we plan on expanding over...

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Personal assistant search optimization

Jul 02, 18 Personal assistant search optimization

Posted by in SEO

Personal assistant search optimization is the phrase coined to the new art of optimizing and marketing for the new crop of voice activated digital personal assistants. Most analysts firmly believe that this is the future of SEO. This is not too surprising, if you think about where assistants like Goole Home and Siri get their information. SEO will eventually morph into optimization for voice based personal assistants. Here is what you need to know about PASO: Portability Although these personal assistants still need a lot of work, their primary draw is portability. The assistants exist on smartphones, tablets, and other computing device you carry around. Once the platform matures, typing in queries will seem like an antiquated notion. Personal Another reason that personal assistants are the future of SEO is the tailoring of results to the user. The portability provides context to the queries. Add some AI and machine learning and you have contextual responses tailored to the individual. For example a query for “where to have lunch” would return a list of restaurants in the area, ordered by price and rating with your favourite cuisine first. Results The results returned from a personal assistant are limited. Unlike the million or so results you get from Google, a typical assistant returns one to four at maximum.  This has resulted in much higher click through rates than normal search. As a result, being one of the top four results is more important than...

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Google Confirms Key Ranking Factors

Jun 20, 18 Google Confirms Key Ranking Factors

Posted by in Social Media

We have all known for some time now that links, the anchor text of those links and the number of links always played a key part in determining ranking on Google. These are part of a 200 signal ranking recipe that places varying levels of importance on each signal. We have never known how important one signal is over the other, let alone what the most important one is, until now. When a Search Quality Senior Strategist at Google (Andrey Lipattsev) was asked what the top two ranking factors were, he answered: “I can tell you what they are. It is content. And it’s links pointing to your site.”. We now know that the content on your site is the most important factor followed by the links to you site. In addition to the above we also got more information on whether click through rates affect ranking: Google engineer Paul Haahr revealed some of these new signals. Specifically, Paul revealed that: 1. Google runs A/B tests with the SERPs. So if you drop or go up 1-2 spots, it may have nothing to do with links, on-page SEO, etc. It could be a test. 2. Google definitely uses click-through-rate (CTR) data as a ranking signal. This lays to rest a long held belief that Google does consider end user behavior when ranking. With this news, there will be even more focus on bounce rate, as any visitor that clicks through to your page and then clicks back could be detrimental to your ranking. It is quite possible that with these ranking signal confirmations, Google is clearly telling webmasters that better content will result in better...

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Setting up AMP for WordPress

May 03, 18 Setting up AMP for WordPress

Posted by in SEO

AMP is Google’s new standard for lightweight content distribution. Google, indexes sites with AMP content and serves the pages (and ads) from its servers. In some cases, Google even preloads the pages with AMP from its search results. AMP pages look basic, have no styling and use standard fonts, but make content access much faster. Here is a guide on getting AMP up and running on your WordPress installation: Plugin Getting AMP compatible pages on your WordPress installation is as simple as installing and activating the plugin from Automattic. Once you do, all posts will be AMP compatible. You can test the pages by adding /amp/ to the end of the URL of any post. Getting pages to work with AMP requires a separate plugin to install. Analytics The next step is to add your AMP pages to your analytics profile. Login to your Google Analytics dashboard and get the tracking ID from the “tracking info” section under account properties. The should begin with UA. Enter this tracking ID in the AMP plugin under analytics. Test Now that you have an operational AMP page setup, we need to test and make sure everything works correctly. The first tool you can use Is the Google Amp Rest. Go to the tool and enter your URL and hit “run test.” Another option is to use the developer tools in Chrome. Open the tools and go to the “Console” tab. Here you will if there are any validation errors for you AMP...

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Google and YouTube rank videos differently 56% of the time

Apr 06, 18 Google and YouTube rank videos differently 56% of the time

Posted by in Social Media

One of the highlights of a new study on video ranking on both Google and YouTube was the difference between how each ranks the same videos. When comparing the same search query, the ranking between Google and YouTube was different 56% of the time. The outcome of the study is quite surprising, given that the search elements of both companies are run by the same backend. Even when the search result has only one video on Google, a different video was shown first on YouTube at least half of the time. The current theory is that the results illustrate the difference between the intentions of both services. Google exists to serve the most relevant information for the search query. The search engine’s algorithm most likely places emphasis on relevance above all else. YouTube, on the other hand, exists to entertain visitors. The end-goal is to keep a visitor on-site for as long as possible. The longer the visitor stays, the more ads they will see. These two vastly different goals probably explain the larger difference between the search results. It is also important for any organizations looking to expand their presence in video. Ranking in Google will require prioritizing relevance while ranking on YouTube will mean creating videos that are relevant and entertaining. A good video campaign should produce content for both, taking advantage of the very different audiences that visit each...

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Link prospecting

Feb 24, 18 Link prospecting

Posted by in Link Building, SEO

Good organic backlinks are very difficult to get. Especially if your website is new to the space. Building up a backlink profile using social media takes time and requires a high level of constant engagement with your audience. Something that might not be suitable for all markets. There is however a way to get links, and that is by link prospecting. This involves some research and outreach. Here are some potential sources of links: Partnership pages: Relevant partner sites are likely to be willing to link to your site or relevant page in request. In some cases you won’t even need to link back. Industry resource lists: These are great for relevant links that both server and SEO purpose and also an online marketing resource for anyone looking for your services. Blog communities: Guest authors or commenters may have their own sites worth promoting to, although this should be limited in order to avoid getting penalized by Google for excessive article marketing. Backlink analysis: Sites that link to your competition can also be sources of links to you. In addition getting links that they have narrows any advantage they will get in the search rankings. Associations: View membership lists for potential prospects. Look at becoming part of these groups and you get linked back from their main site pages. Depending on the industry there are lots of groups. Social communities: Search social communities or forums for other potential link...

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How to interview your next PPC expert

Feb 17, 18 How to interview your next PPC expert

Posted by in Social Media

As the returns from PPC campaigns surge thanks to increased Google Search traffic and Google’s traffic acquisition increases, it is becoming more important to hire a PPC consultant to handle your organization’s campaigns. However, unless you know the field well, it’s not easy to determine the right candidate when everyone throws the same buzzwords around. Here are some questions that you can ask for gauge their level of knowledge and if they are the right fit for your firm: Quality Score Keywords, Ad text, and landing page relevance are three components that make up the Google Quality Score. How do you improve the score? By using smaller Ad groups, that target few keywords, which are relevant to the landing page. A good PPC expert will know this, know how to improve yours, and know when the score is not important. Google Auction Knowing the Google Auction process is critical to getting the most of your campaign. Here are three stages of the process that a PPC expert should know: When a user enters a search, AdWords pulls all the ads whose keywords match that particular search. From the ads, any that aren’t eligible, such as ads that target a different country or have been disapproved, will be ignored. From the ads remaining, only those with a high enough Ad Rank will show results. Click-Thru-Rate Another simple question that stumps a lot of ‘experts’ is how Google calculated the click-through rate of an Ad. It is a basic question that everyone should know. The formula is simple: The total number of clicks divided by the total number of impressions = click-through...

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