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What does Google want in a website

Sep 25, 16 What does Google want in a website

Posted by in Social Media

Article Written by : WM SEO How do you build and run the perfect website the way Google sees it? This has always been a tough question to answer. Until now. Thanks in large part to the various announcements that Google makes about changes to search, we can now build an image of what type of site will rank well in Google. Here is what they have said in the recent past: From the announcement post for Google Penguin, we get: “focus on creating amazing, compelling web sites”. Then from the link schemes page: “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”. Finally, from the webmaster guidelines, we get: “Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.” The message here is loud and clear. Google wants Quality in every aspect of the website. From the design to the content, it demands quality. This is not limited to the website itself. It wants you to get quality links, from quality websites to your quality content. The problem is most websites are built backward. People go looking for links before they have anything of quality. The message here is to build a site full of great content and then do your outreach. There are sites that update once every month or two but still rank high because they have hundreds of links. This is the type of quality Google is looking...

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Link prospecting

Good organic backlinks are very difficult to get. Especially if your website is new to the space. Building up a backlink profile using social media takes time and requires a high level of constant engagement with your audience. Something that might not be suitable for all markets. There is however a way to get links, and that is by link prospecting. This involves some research and outreach. Here are some potential sources of links: Partnership pages: Relevant partner sites are likely to be willing to link to your site or relevant page in request. In some cases you won’t even need to link back. Industry resource lists: These are great for relevant links that both server and SEO purpose and also an online marketing resource for anyone looking for your services. Blog communities: Guest authors or commenters may have their own sites worth promoting to, although this should be limited in order to avoid getting penalized by Google for excessive article marketing. Backlink analysis: Sites that link to your competition can also be sources of links to you. In addition getting links that they have narrows any advantage they will get in the search rankings. Associations: View membership lists for potential prospects. Look at becoming part of these groups and you get linked back from their main site pages. Depending on the industry there are lots of groups. Social communities: Search social communities or forums for other potential link...

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Tips To Improve Your PPC Campaign

Jun 30, 16 Tips To Improve Your PPC Campaign

Posted by in Marketing, SEO

PPC, or “pay per click”, is an instantaneous way of getting consumers in front of your products and services. However, PPC campaigns are challenging. Tweaking them to run smoothly is an art. If you’re having trouble with your PPC campaign, here are a few tips to help get you on the right path. Know How to Scale Any digital ad agency will tell you: start your campaigns on a small budget to test the waters. Starting a campaign with a huge budget, not knowing what will convert, is a rookie mistake that could cost your business way more than what your were expecting. Increase the budget slowly after you know what’s generating leads and sales. Tracking It’s possible to run a campaign without tracking, but it’s nearly impossible to cut costs and increase profits without knowing what ads are getting clicks and conversions. A digital advertising agency will setup a tracking code for every campaign that they’re testing to see what ads attract clicks and what ads turn those clicks into leads and sales. So if you aren’t tracking your campaigns, you need to get started doing so today. Split Testing Getting into the habit of split testing ads to see which ad performs the best is another practice that digital agencies partake in to get the best results for their campaigns. When you find an ad that converts well, test another ad against it to try and increase your conversions even further. In time, you’ll see your daily ad spend start to drop and your income grow. Sticky Web Media is a PPC and SEO digital ad agency based out of Los...

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Key takeaways from the SMX Google Keynote

Jun 15, 16 Key takeaways from the SMX Google Keynote

Posted by in SEO

Here are some key points brought up during the keynote at SMX by Google’s Gary Illyes: Authorship Google has completely stopped usage and display of authorship data. Although it has been a long time since the announcement, it has taken till now for it to be completely removed from the index. RankBrain He also said that you cannot optimize for RankBrain. He confirmed that it is a ranking factor, but one that does not have a score or a numerical figure associated with it. This ties in with the assumption that it is mostly used to optimize queries. Panda The panda update is continuous and slow. It can take months for the score assigned to each site by Panda to make it into the actual index and affect search results. Penguin Google is working on another penguin update but at this point there is no definite timeline on when its release can be expected. Mobile index He also talked about the mobile index that Google is still working on. It is meant to be a separate index only for mobile queries. At present both mobile and desktop searches are served by the same index. HTTPS One of the most interesting statistics to come out of this was that HTTPS within the Google index has now hit 34%. This is a huge jump from the single digits in the last few years. He recommends moving to HTTPS as quickly as...

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Google AMP reaches 125 million documents

May 22, 16 Google AMP reaches 125 million documents

Posted by in Social Media

The accelerated mobile pages (AMP for short) standard by Google appears to be gaining traction with publishers. The standard, is meant to make pages smaller and reduce loading times. It achieves this in two ways. Firstly by narrowing down the technologies used and secondly by serving the pages from Google’s own servers. Here is a bit more detail from Wired: “To use AMP, you create an alternate version of your site that conforms to the specifications published by the AMP project. These standards are a lot like traditional HTML, but pared down to what Google considers to be the bare minimum. Typically you’ll give your AMP-optimized site a separate address, for example: yoursite.com/yourpage/amp. If you use WordPress, there’s actually a plugin will automatically create these alternate versions and help Google find them. But you could, theoretically, just replace your whole site with AMP optimized pages and it would still work in most modern web browsers, though it might be a bit drab.” Now it appears that more and more publishers are adopting the standard to serve on mobile devices. At Google IO 2016, Richard Gingras announced Google has indexed AMP pages on over 125 million documents from more than 640,000 domains across the web. In addition they also announced that updates to the Google Search app on both iOS and Android will now show AMP pages in the results. Recipes and other verticals will also start showing AMP pages by default wherever they...

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SEO best practices for new bloggers

Apr 14, 16 SEO best practices for new bloggers

Posted by in SEO

When a blog is started, often SEO is not of the top priorities. As a result SEO is neglected and then a lot of work has to be done later. This is harder when you have hundreds of older posts. The best way around this is to follow some best practices early on. Here are a three: On page SEO The best way to maintain quality content is to apply SEO to it after it is written. Do keyword research on the topics in your article and then try to apply related search phrases into the article. Use search terms in your headings subheadings and within the body. You can also modify the title to reflect common search terms. This way the link to the article will also contain the keywords, which is one of Google’s ranking signals. Encourage sharing Backlinks are still the most important method of ranking higher in search engines. One of the best ways to get backlinks is to make sure as many people see your articles. Encourage users to share the content with social sharing buttons and incentives. The more people that see and share your content, the more likely someone who has a blog is going to link to it. Incentives could be a free related pdf for those who share on a given social platform. Market the content This is a little more time consuming but has a high effort to reward ratio. Go to competing websites and find where they get links from. Contact those webmasters and ask them to consider linking to your article. This requires that your content is better than the one they are already linking...

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Google Confirms Key Ranking Factors

Mar 14, 16 Google Confirms Key Ranking Factors

Posted by in Social Media

We have all known for some time now that links, the anchor text of those links and the number of links always played a key part in determining ranking on Google. These are part of a 200 signal ranking recipe that places varying levels of importance on each signal. We have never known how important one signal is over the other, let alone what the most important one is, until now. When a Search Quality Senior Strategist at Google (Andrey Lipattsev) was asked what the top two ranking factors were, he answered: “I can tell you what they are. It is content. And it’s links pointing to your site.”. We now know that the content on your site is the most important factor followed by the links to you site. In addition to the above we also got more information on whether click through rates affect ranking: Google engineer Paul Haahr revealed some of these new signals. Specifically, Paul revealed that: 1. Google runs A/B tests with the SERPs. So if you drop or go up 1-2 spots, it may have nothing to do with links, on-page SEO, etc. It could be a test. 2. Google definitely uses click-through-rate (CTR) data as a ranking signal. This lays to rest a long held belief that Google does consider end user behavior when ranking. With this news, there will be even more focus on bounce rate, as any visitor that clicks through to your page and then clicks back could be detrimental to your ranking. It is quite possible that with these ranking signal confirmations, Google is clearly telling webmasters that better content will result in better...

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