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Google Rich Results: A short primer

Google Rich Results: A short primer Posted by on Aug 3, 2018

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Guidelines for Creating a Wikipedia Page for a Company...

Guidelines for Creating a Wikipedia Page for a Company Posted by on Jan 24, 2017

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Personal assistant search optimization

Personal assistant search optimization Posted by on Jul 2, 2018

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SEO Changes we can expect for 2018

Jan 11, 18 SEO Changes we can expect for 2018

Posted by in Featured, SEO

There are a lot of changes we can expect in 2018 with Google Search and as a result, in the world of SEO. Here are some of the main changes we can expect: Machine Learning The biggest change we can expect is more use of machine learning and artificial intelligence in Search. Google uses machine learning in RankBrain, Cloud Vision, etc. When Google first announced RainBrain, the technology only affected 15% of search queries. Today, RankBrain affects all search queries. We can expect that machine learning will take over more and more components of the search algorithm. Voice Search Google sold millions of Google Assistant enabled devices during the last holiday season. Today, one in five queries are from voice search. With so many new Google Assistant devices in the market, we can expect the majority of queries to slowly switch over to voice. Google will surely increase the proliferation of Featured Snippets, as they are the source of information for Assistant devices. Linkless Mentions Microsoft’s Bing search engine uses a method of tracking mentions that do not involve a backlink and provide credit for the attribution. Google looks to be doing the same, based on a recent patent filing. Once again, Google will use machine learning to find, identify, and track these linkless mentions. Fake News Google will activate Knowledge-Based Trust (KBT), its new system to evaluate the quality of the page based on the accuracy of the content. It will be difficult for anyone to measure the success of the system outside of Google, but it shows that accuracy and truthfulness will become a part of ranking...

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Trends in SEO ranking factors

Nov 14, 17 Trends in SEO ranking factors

Posted by in SEO

At a presentation by Marcus Tober on new ranking factors for 2017 and beyond, there were some noteworthy changes to how Google’s algorithm is changing. Here are some highlights from the presentation. There are three general trends according to the presentation: Page load times are dropping across the board. Both HTTPS and page load speed are new (and public) ranking signals that require little effort on the part of the site owners to implement. Google’s grasp of the meaning and intention behind the content is increasing, and the data shows that more and more pages that rank at the top do not have the keyword phrase in the title. Bigger is better by the looks it as higher ranking correlates quite highly with content length, with the top three positions as much as 45% longer than lower ranked content. Also, there seems to be a tendency to weigh ranking factors differently by industry: The study examined the difference between the weights of ranking factors from one industry to another. For example, Finance sites get a higher boost from HTTPS than a gaming site. On the other hand, larger and better images boost travel sites but show no difference for finance sites. The ranking factors also change for niche sites. Recipe sites get more of a boost when using schema than others. SEO is changing, and Google is getting better and better at identifying good content that matches both the site and the user’s intention. The changes are positive in that they encourage and promote the creation quality content that has value to the...

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How to create killer digital marketing reports

Sep 12, 17 How to create killer digital marketing reports

Posted by in Consulting

Ask any digital marketer, and he or she will always say the most important thing is data. With enough data, you can identify where a campaign is failing and turn it around. Data can also take a successful Ad-spend and optimize it further. However, data is nothing without proper structure and visualization. Getting the right reports from your data is critical. Here are some tips for creating killer reports: Focus – Maintain focus when creating reports. Just because you have every variable from a specific campaign does not mean that all that information is useful. Focus on the metrics you want to measure. If a particular statistic or metric has no usefulness, don’t include it. Questions – Often, reports just show how data trends over time. The key to effective reporting is to identify key questions. For example: Is overall traffic increasing? Are sales of product X increasing? How is the average profit per sale trending? What is our share of the market?. Now build a report that answers those questions. Intention – Sometimes a client will hand over a list of metrics they want in a report. Before you commit to generating reports, sit down with the client and talk about the intention behind some of the metrics they requested. Make sure all the metrics are part of the overall goal. Customize – Do not try and create a single report for all situations. You will need different reports that answer different questions at various stages of the year. Understand the different times that you will need to track different metrics and build custom reports for those...

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Boost conversions by improving your local presence

Aug 16, 17 Boost conversions by improving your local presence

Posted by in Featured, Social Media

A recent study Google shows that there is little to no correlation between usage or traffic and influence. What the study shows is that even if people find your business online, it does not mean that they will choose your business for their purchase. Both consumer experience and content matter to customers. However, there is another factor that plays a large role in a consumers decision, and that is distance. In a study by the national consumer study on how consumers were willing to travel for shopping, the vast majority of shoppers (93.2%) would not travel more than 20 minutes for everyday items. The distance drops further when you look at urban shoppers. 92% would not travel more than 15 minutes. Shoppers also prioritize distance over factors like price and quality. 32% of respondents cited quality and price for both factors, only when the distance is no longer part of the equation. The distance consumers are willing to travel gets much shorter when the nature of the items change. Consumers will travel a maximum of six minutes for gas, eight to nine minutes for fast food and groceries, while home and garden increase time to 15 minutes. All of these facts show the importance of creating and maintaining a local presence online. When a consumer searches online, when your site comes up in a search result, it must be the local listing, with proper directions, descriptions, and...

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Three myths that can have a negative effect on your rankings

May 10, 17 Three myths that can have a negative effect on your rankings

Posted by in Featured, SEO

One of the worst things you can do is take action based on wrong assumptions. There are situations where logic does not apply and basing decisions on logic can have adverse consequences. SEO is the same, and there are assumptions that can get you in trouble. Here are three of them: All organic traffic is the same While it can be true that all organic traffic is the same, most of the time, it is not. Which is why simply doubling your organic traffic will not double your sales. This is why it is important to see what page generates your most valuable traffic and focus on that, rather than all traffic to your website. Outranking the competition A lot of clients always have one specific goal when it comes to SEO: they want to outrank the competition. While it is good to be competitive, it is foolish to divert resources away from the larger plan to increase conversions and growth, to outrank another company for a single keyword phrase. The tools are accurate One of the most damaging myths is that the keyword tools, especially the one provided by Google, are accurate. These are just estimates based on past data and future prediction. Also, the click-through rates, even for position one are as low as 12%, so staking out marketing targets based on these numbers is a bad...

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Guidelines for Creating a Wikipedia Page for a Company

Jan 24, 17 Guidelines for Creating a Wikipedia Page for a Company

Posted by in Marketing

Blog Submitted by Pierre Zarokian Summary: There are a variety of guidelines you must follow in order to get your page to stick. Having a Wikipedia page for your company can be an effective way to improve your overall SEO. However, there are some strict guidelines that you must adhere to if you want your page to stick. This guide will help you get started. What to Keep in Mind Before you start writing content for your page, you’ll need to brush up on the do’s and don’ts. The editors at Wikipedia take each page seriously, so be sure you adhere to their instructions. You’ll need viable sources that provide legitimate proof backing your content. The editors want to see substantial evidence that what you’re saying is actually true. If people have written about your company on the Internet, they need to be trusted sources that have some sort of reputable status. Forget Advertising Wikipedia is not a place to advertise your services or products. Any hint of this will get your page instantly deleted and all the hard work you’ve put in will go to waste. Don’t promote your business. Rather, write about the notable accomplishments and history of your business – but be sure to back it with sources. Search for Online Articles or Posts As stated above, you’ll want to search the Internet for sites that have written about your company. It’s important to do this prior to starting so you know what you can include and what you can’t. Sure, your company might have done some impressive things but if you can’t prove it to the editors, they’ll basically have to take your word for it – and they won’t. Blog Submitted by Pierre Zarokian. Does your company need a Wikipedia page detailing the achievements of your company? Leave it to Pierre’s company at Submit Express. With decades of experience on their side, you’ll be in good...

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Two ways to find untapped keyword ideas

Jan 09, 17 Two ways to find untapped keyword ideas

Posted by in SEO

Article Written by : Host Edition All SEO professionals and web developers rely on the same set of free and paid tools for keyword research. They all see the same results and ultimately end up targeting the same sets of keywords. This ends up in a stalemate of sorts as various sites compete for the same visitors. This does not devalue the results of these tools. However, it is better to take a different approach to establishing the top-level keywords to use as a basis for the search. Here are two customer-centric approaches to keyword research: Think like a customer Many customers think counter-intuitively when it comes to search. Their thought process is different to the business owner and that of the SEO professional. Let us look at an example of ordering flowers. The shop owner will think in terms of “order flowers online” or “order flowers online san Francisco”. The customer, on the other hand, might search for “best flowers for a funeral” or “how to say sorry with flowers”.  Get into the mindset of the customer. Talk to customers Another approach is to ask the customer how they search and choose items online. This will also show the mindset of the customer in relation to your products and services. Operations that do not come across a customer in person can use email or popup forms to ask for information. Another valuable insight from this is to understand the type of language the customers...

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