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Guidelines for Creating a Wikipedia Page for a Company Posted by on Jan 24, 2017

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Guidelines for Creating a Wikipedia Page for a Company

Jan 24, 17 Guidelines for Creating a Wikipedia Page for a Company

Posted by in Marketing

Summary: There are a variety of guidelines you must follow in order to get your page to stick. Having a Wikipedia page for your company can be an effective way to improve your overall SEO. However, there are some strict guidelines that you must adhere to if you want your page to stick. This guide will help you get started. What to Keep in Mind Before you start writing content for your page, you’ll need to brush up on the do’s and don’ts. The editors at Wikipedia take each page seriously, so be sure you adhere to their instructions. You’ll need viable sources that provide legitimate proof backing your content. The editors want to see substantial evidence that what you’re saying is actually true. If people have written about your company on the Internet, they need to be trusted sources that have some sort of reputable status. Forget Advertising Wikipedia is not a place to advertise your services or products. Any hint of this will get your page instantly deleted and all the hard work you’ve put in will go to waste. Don’t promote your business. Rather, write about the notable accomplishments and history of your business – but be sure to back it with sources. Search for Online Articles or Posts As stated above, you’ll want to search the Internet for sites that have written about your company. It’s important to do this prior to starting so you know what you can include and what you can’t. Sure, your company might have done some impressive things but if you can’t prove it to the editors, they’ll basically have to take your word for it – and they won’t. Blog Submitted by Submit Express: Does your company need a Wikipedia page detailing the achievements of your company? Leave it to the team at Submit Express. With decades of experience on their side, you’ll be in good...

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Two ways to find untapped keyword ideas

Jan 09, 17 Two ways to find untapped keyword ideas

Posted by in SEO

Article Written by : Host Edition All SEO professionals and web developers rely on the same set of free and paid tools for keyword research. They all see the same results and ultimately end up targeting the same sets of keywords. This ends up in a stalemate of sorts as various sites compete for the same visitors. This does not devalue the results of these tools. However, it is better to take a different approach to establishing the top-level keywords to use as a basis for the search. Here are two customer-centric approaches to keyword research: Think like a customer Many customers think counter-intuitively when it comes to search. Their thought process is different to the business owner and that of the SEO professional. Let us look at an example of ordering flowers. The shop owner will think in terms of “order flowers online” or “order flowers online san Francisco”. The customer, on the other hand, might search for “best flowers for a funeral” or “how to say sorry with flowers”.  Get into the mindset of the customer. Talk to customers Another approach is to ask the customer how they search and choose items online. This will also show the mindset of the customer in relation to your products and services. Operations that do not come across a customer in person can use email or popup forms to ask for information. Another valuable insight from this is to understand the type of language the customers...

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Two methods of smaller sites outranking bigger ones

Dec 08, 16 Two methods of smaller sites outranking bigger ones

Posted by in Social Media

Article Written by : ADWORKS 24 Look at almost any search result for popular keywords and you will see that the sites that rank at the top are the biggest ones. Often, that is the ideal result for the search query. The Google algorithm does favor the larger sites over small ones, just from the sheer number of pages. We have seen that some smaller sites do outrank the larger ones. They manage to do it even for extremely popular keywords. Here are two ways a smaller site can outrank a much larger one: Method one – the long tail This strategy involves only chasing the long tail keywords. Long tail keywords are those that at least three words or more. To be classified as a long tail keyword, we are looking at five words on average. The reason the largest sites avoid these now is that they rely on the larger keyword pages to rank for the long tail automatically. However, a page optimized specifically for the long tail will outrank that page.  Even though the traffic might seem much less, there are other linked searches for which traffic will come in. Method two – 10x content There is a concept in growth hacker circles called 10x content. These are large articles that are well written and comprehensive to every aspect of the subject matter. For example, a page that is targeting “best practices for job applicants” will need to tailor the content to cover the applicant, the HR manager, and even the HR director and each of their unique requirements from this...

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Activating new customers even before they purchase

Nov 25, 16 Activating new customers even before they purchase

Posted by in Business Services

Article Written by : The Great American Small Business Challenge It is one thing to get visitors to come to a website, it is entirely another to actually get them to take or make a purchase. Some might even find the products and service interesting but never came with intention of making a purchase. Others want to buy but do not really need what is on offer right now, but intend to return at a later date. Activating these visitors can result in a significant increase in sales. A good strategy to follow is to give such visitors an incentive to make a purchase immediately. One example of such a strategy is by Thrive Market. It is an online membership-based health food and grocery site. They use this strategy to good effect by encouraging the shopper to make a purchase by providing them with a significant discount on the first order. The urgency to purchase is increased by a time limit on the discount offer. In order words, the shopper has to buy within the day or the offer expires. This is a great way to get anyone on the fence to make an immediate purchase. This works especially well when loyalty is high for existing customers. In that case giving up a decent amount of the profit margin on the first order, in order to profit from future orders is worth the trade-off. In the case of Thrive, which is a subscription-based service, they also get sell a one-year membership in addition to the...

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Why You Should Use Call Tracking in SEO

Oct 24, 16 Why You Should Use Call Tracking in SEO

Posted by in SEO

Article Written by : Keywordle Does your business rely on phone calls for clients, leads, and customers? Then call tracking is going to a valuable marketing tool for you. What exactly is call tracking? It is the method of tracking the sources of your phone calls and matching it to conversions. This way you can generate a report on the effectiveness of any marketing channel. It works by assigning a different phone number that automatically forwards to your general business number. Different phone numbers are assigned to different marketing channels or campaigns. For example, a different number can be shown for a PPC campaign and another for organic traffic. Without call tracking, any business that relies on phone calls will not be able to accurately pinpoint the source of the lead. Call tracking allows marketers to link the incoming calls to a particular advertising channel, thereby measuring its efficiency.  It can also allow for accurate ROI calculation for the said campaigns. This information can then be used to fund the most effective marketing channels and drop the ineffective ones. How does call tracking help SEO? Call tracking services are capable of matching a path to your landing page with the keyword.  With this, the landing pages can be optimized for the keywords that are drawing in the calls. This, in turn, can also be used to optimize the pages with the highest conversion. With call tracking, you can learn what works best for your pages and that will lead to better...

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What does Google want in a website

Sep 25, 16 What does Google want in a website

Posted by in Social Media

Article Written by : WM SEO How do you build and run the perfect website the way Google sees it? This has always been a tough question to answer. Until now. Thanks in large part to the various announcements that Google makes about changes to search, we can now build an image of what type of site will rank well in Google. Here is what they have said in the recent past: From the announcement post for Google Penguin, we get: “focus on creating amazing, compelling web sites”. Then from the link schemes page: “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”. Finally, from the webmaster guidelines, we get: “Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.” The message here is loud and clear. Google wants Quality in every aspect of the website. From the design to the content, it demands quality. This is not limited to the website itself. It wants you to get quality links, from quality websites to your quality content. The problem is most websites are built backward. People go looking for links before they have anything of quality. The message here is to build a site full of great content and then do your outreach. There are sites that update once every month or two but still rank high because they have hundreds of links. This is the type of quality Google is looking...

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Link prospecting

Good organic backlinks are very difficult to get. Especially if your website is new to the space. Building up a backlink profile using social media takes time and requires a high level of constant engagement with your audience. Something that might not be suitable for all markets. There is however a way to get links, and that is by link prospecting. This involves some research and outreach. Here are some potential sources of links: Partnership pages: Relevant partner sites are likely to be willing to link to your site or relevant page in request. In some cases you won’t even need to link back. Industry resource lists: These are great for relevant links that both server and SEO purpose and also an online marketing resource for anyone looking for your services. Blog communities: Guest authors or commenters may have their own sites worth promoting to, although this should be limited in order to avoid getting penalized by Google for excessive article marketing. Backlink analysis: Sites that link to your competition can also be sources of links to you. In addition getting links that they have narrows any advantage they will get in the search rankings. Associations: View membership lists for potential prospects. Look at becoming part of these groups and you get linked back from their main site pages. Depending on the industry there are lots of groups. Social communities: Search social communities or forums for other potential link...

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