Two methods of smaller sites outranking bigger ones

Dec 08, 16 Two methods of smaller sites outranking bigger ones

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Article Written by : ADWORKS 24 Look at almost any search result for popular keywords and you will see that the sites that rank at the top are the biggest ones. Often, that is the ideal result for the search query. The Google algorithm does favor the larger sites over small ones, just from the sheer number of pages. We have seen that some smaller sites do outrank the larger ones. They manage to do it even for extremely popular keywords. Here are two ways a smaller site can outrank a much larger one: Method one – the long tail This strategy involves only chasing the long tail keywords. Long tail keywords are those that at least three words or more. To be classified as a long tail keyword, we are looking at five words on average. The reason the largest sites avoid these now is that they rely on the larger keyword pages to rank for the long tail automatically. However, a page optimized specifically for the long tail will outrank that page.  Even though the traffic might seem much less, there are other linked searches for which traffic will come in. Method two – 10x content There is a concept in growth hacker circles called 10x content. These are large articles that are well written and comprehensive to every aspect of the subject matter. For example, a page that is targeting “best practices for job applicants” will need to tailor the content to cover the applicant, the HR manager, and even the HR director and each of their unique requirements from this...

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What does Google want in a website

Sep 25, 16 What does Google want in a website

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Article Written by : WM SEO How do you build and run the perfect website the way Google sees it? This has always been a tough question to answer. Until now. Thanks in large part to the various announcements that Google makes about changes to search, we can now build an image of what type of site will rank well in Google. Here is what they have said in the recent past: From the announcement post for Google Penguin, we get: “focus on creating amazing, compelling web sites”. Then from the link schemes page: “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”. Finally, from the webmaster guidelines, we get: “Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.” The message here is loud and clear. Google wants Quality in every aspect of the website. From the design to the content, it demands quality. This is not limited to the website itself. It wants you to get quality links, from quality websites to your quality content. The problem is most websites are built backward. People go looking for links before they have anything of quality. The message here is to build a site full of great content and then do your outreach. There are sites that update once every month or two but still rank high because they have hundreds of links. This is the type of quality Google is looking...

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Google AMP reaches 125 million documents

May 22, 16 Google AMP reaches 125 million documents

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The accelerated mobile pages (AMP for short) standard by Google appears to be gaining traction with publishers. The standard, is meant to make pages smaller and reduce loading times. It achieves this in two ways. Firstly by narrowing down the technologies used and secondly by serving the pages from Google’s own servers. Here is a bit more detail from Wired: “To use AMP, you create an alternate version of your site that conforms to the specifications published by the AMP project. These standards are a lot like traditional HTML, but pared down to what Google considers to be the bare minimum. Typically you’ll give your AMP-optimized site a separate address, for example: yoursite.com/yourpage/amp. If you use WordPress, there’s actually a plugin will automatically create these alternate versions and help Google find them. But you could, theoretically, just replace your whole site with AMP optimized pages and it would still work in most modern web browsers, though it might be a bit drab.” Now it appears that more and more publishers are adopting the standard to serve on mobile devices. At Google IO 2016, Richard Gingras announced Google has indexed AMP pages on over 125 million documents from more than 640,000 domains across the web. In addition they also announced that updates to the Google Search app on both iOS and Android will now show AMP pages in the results. Recipes and other verticals will also start showing AMP pages by default wherever they...

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Google Confirms Key Ranking Factors

Mar 14, 16 Google Confirms Key Ranking Factors

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We have all known for some time now that links, the anchor text of those links and the number of links always played a key part in determining ranking on Google. These are part of a 200 signal ranking recipe that places varying levels of importance on each signal. We have never known how important one signal is over the other, let alone what the most important one is, until now. When a Search Quality Senior Strategist at Google (Andrey Lipattsev) was asked what the top two ranking factors were, he answered: “I can tell you what they are. It is content. And it’s links pointing to your site.”. We now know that the content on your site is the most important factor followed by the links to you site. In addition to the above we also got more information on whether click through rates affect ranking: Google engineer Paul Haahr revealed some of these new signals. Specifically, Paul revealed that: 1. Google runs A/B tests with the SERPs. So if you drop or go up 1-2 spots, it may have nothing to do with links, on-page SEO, etc. It could be a test. 2. Google definitely uses click-through-rate (CTR) data as a ranking signal. This lays to rest a long held belief that Google does consider end user behavior when ranking. With this news, there will be even more focus on bounce rate, as any visitor that clicks through to your page and then clicks back could be detrimental to your ranking. It is quite possible that with these ranking signal confirmations, Google is clearly telling webmasters that better content will result in better...

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Google Experimenting With Local Business Cards In Search Results

Feb 15, 16 Google Experimenting With Local Business Cards In Search Results

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It appears that Google is running a limited experiment when showing local search results. Some search results are seeing “business cards” appear for local search terms. The result shows a carousel with results from local businesses that match the search result. Google also allows the content to be shareable directly from carousel itself. This is an interesting move. Although it remains to be seen if the link to the individual business or its Google Maps entry is shared. According to SEL: “This was first spotted by Mike Blumenthal, but I have confirmed with Google that this is a real test. Local Business Cards are built on the same display functionality as Candidate Cards, launched a few weeks ago.” At this point the experiment is limited to a few search phrases. One interesting point mentioned: “It’s all custom content and not being drawn from Google My Business or any other feeds. It’s also noteworthy for the fact that it represents the first time that Google has introduced or allowed animation/GIFs on the search results page.” The content could be custom due to the nature of the experiment and we could safely assume that were to go public, then the content will likely be from Google Maps Businesses. There is no official confirmation from Google, but were it to be launched, it could be significant for local...

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The Whitehat Linkwheel

Jan 14, 16 The Whitehat Linkwheel

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When it comes to blackhat techniques to improve seo, the linkwheel was one of the most popular. Linkwheels were basically a collection of web properties which linked to each and to your target page. Blackhat seo involved creating a set of web 2.0 properties, each linking to the next and to the page to be promoted. After the Google Panda update, a lot of the link juice from linkwheels was nullified. Google figured out an easy algorithmic method of identifying link wheels and link juice from such setups were de-emphasized. This did not stop blackhatters from continuing to sell linkwheel services. This would go to show that although effect is minimal, it still exists. There is now however a whitehat approach to making use of the link wheel concept. Googles focus was to kill any link juice passed from web 2.0 property based linkwheels or from sites that only existed for the purpose of a being a spoke in a linkwheel. The new approach is to use legitimate links to generate each of the spokes of the wheel. For example, a guest blog post could credit another element in the linkwheel rather than linking directly to your main site. That next element would link to another property and so on and so forth until the final page which links to your target page. The primary benefit here is that the final page which links to your site would get additional link juice from all the other links that lead to...

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