Two guaranteed ways to grow your email list

Dec 15, 15 Two guaranteed ways to grow your email list

Posted by in Social Media

When it comes to monetization of your websites traffic, the true tried and tested method is to build and utilize an email list. A large mailing list is a great way of continuously making more money without any additional marketing costs. Members of your list will be those who are interested in your content and want to continue seeings what you produce. In the event you have premium product for sale, you will find willing customers easily within this group. Getting visitors to sign up to your list is not as hard you think, here are a couple of easy ways: The Giveaway A small ebook either summarising or extending the content on your website is a great incentive to use for mailing list signup. Once they signup and confirm, the next email can contain a welcome message and a link to the ebook. Competition Another great incentive is a competition. Visitors can sign up and stand a chance to win either a prizes (or prizes). Timing the actual awarding of the prize well after the signup period will ensure retention after the initial signup. The prize could be provided by a sponsor of the website. That would give you a campaign, new members to a mailing list all without any additional cost. There are many more ways to grow your list but these two will guarantee some signups. Everyone loves a freebee and there is nothing wrong with taking advantage of that. Once you have exhausted these two methods, you can move on to the more advanced...

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4 Ways Social Media and Email Can Work Together

Aug 13, 15 4 Ways Social Media and Email Can Work Together

Posted by in Social Media

It was not long ago that email marketing was said to be obsolete due to the rise of social media. Time has indicated otherwise. Only now, they are said to complement each other instead of being mutually exclusive. In other words, they can be both used in combination for any communication or marketing strategy. Here are 4 ways by which social media and email can work together: 1: Extending the Reach of Email Social media can be used to further extend the reach of email by adding social media share buttons. This is, of course, accessible when the email reaches the recipient’s inbox and is opened by the users. If you click any of these buttons, then you are taken directly to one of their social media pages. 2: Build Your Customer Database Both these marketing tools can be used together to build your contact database. Customers can join email lists from your social media pages with the available of widgets. They can also click on social media share buttons within an email to like or follow a particular business page. It works both ways. 3: Marketing Automation Quite interestingly, email can actually automate your social media content. In fact, you can do this almost a year in advance where you can use tools to repost scheduled content to social media itself. One thing to remember: the number of times you send emails can be very different to posting on social media. 4: Email Notifications One excellent use of email is how social media platforms such as Facebook, LinkedIn or Twitter can send you notifications of your activity either in real-time or in summary form. One excellent tool to use is Constant Contact’s Nutshell Mail that will send you reports of your social media activity apart from the ability to respond from within that...

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4 Important 2015 Social Media Trends For Small Business Owners to Consider

Jun 16, 15 4 Important 2015 Social Media Trends For Small Business Owners to Consider

Posted by in Social Media

A Social Media Marketing Industry Report surveyed 3720 marketers, owners and solopreneurs. Interesting trends emerged from this survey. Understanding these trends can prove to be useful for your business, leading to sales.   So, here are 4 important social media trends gathered from this industry report:   1: Social Media is Vital for Any Business 92% consider social media to be vital for any business. It’s not surprising that 96% of respondents use social media. If that’s not enough, most respondents use Facebook to promote their business. 2: B2B and B2C Use Social Media For Different Purposes B2B marketers consider LinkedIn to be the #1 social media platform. B2C marketers use Facebook and other platforms. Also, 71% of B2B marketers want to learn more about LinkedIn even if only a handful use ads. 75% of these marketers use Facebook ads. This is because every consumer they’d like to reach out to is on Facebook.   3: Marketers Aren’t Sure If Facebook Efforts Are Working Most small businesses use Facebook for promotional activities. Yet marketers aren’t sure if these efforts are working. In other words, whether they are building brand awareness and customer relationships. This could translate to leads and sales. Either they haven’t met their goals or don’t have any. This is why only one in three marketers consider Facebook to be effective.   4: Small Business Spend 6 or More Hours on Facebook Social media management requires a decent amount of time. Small business owners worry about this as they have to work on other tasks. While Post Planner and HootSuite help to reduce time, it still isn’t enough. In fact 33% spend 1 to 5 hours every week while 25% spend 6 to 10 hours. Only 19% spend 20 hours and above each week.   Link:...

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Instagram Surprises in Active Users Surge

Dec 21, 14 Instagram Surprises in Active Users Surge

Posted by in Social Media

Instagram has recently surprised quite a few with their surge in active users to reach 300 million users. This figure is not only significant in itself. It also marked the fact that Instagram has now surpassed Twitter in active users. The latter is at 284 million users now. This brought speculations about whether Instagram is on its way to un-crown Twitter when it comes to be the best social news provider. Speculations have been going haywire and some social analytics experts have even chimed in to remind marketers that Instagram has already surpassed Twitter when it comes to user engagement. The social analytics firm Socialbakers has, for instance, compared the top 25 brands for Instagram and Twitter engagement. The survey has demonstrated that engagement rates per post were nearly 50 times higher on Instagram. The firm analyzed data for the 3-months period ending December 9 and found that the average engagement rate on Instagram was 3.31% per post for a major brand (taking into consideration likes and comments). For Twitter, however, the rate was at 0.07% per tweet and this took into consideration retweets, replies and favorites. During the 3 months period, brands had on average 38 times more interactions on Instagram than on Twitter. For a comparative figure on Instagram the interactions amounted to 6.5 million a month while that on Twitter was about 167,000. Some of these brands were Starbucks, GoPro, Aeropostale, Victoria’s Secret and Forever21. Speculations even considered whether Instagram would soon rise to be able to keep up with...

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Twitter’s New Focus on SEO has Generated more traffic

Nov 18, 14 Twitter’s New Focus on SEO has Generated more traffic

Posted by in Social Media

Social media sites more than ever rely on search engines to drive traffic. Recently, during the Twitter Analyst Day event, Twitter has shared information regarding the success of their recent SEO strategy. This renewed SEO focus has helped the site generate a staggering 10 times more traffic to Twitter’s website. Trevor O’Brien, director of product management at Twitter confirmed that the social media giant had earlier this year brought a change enabling popular search engines such as Google and Bing to gain a better access to their popular hashtag pages. Hashtag pages are specific pages on Twitter to help users keep track of a particular hashtag and all tweets and information related to it. For instance, a user searching for a particular hashtag on Google, such as the viral #AlexFromTarget tag, would be presented with Twitter hashtag pages on the top result, if the page exists. According to figures provided by Twitter, the change has brought an increase in the number of unlogged users by 10 times. The current monthly figure is estimated at 75 million as compared to 7.5 million previously. This certainly shows the effectiveness of Twitter’s new SEO initiatives. The main call-to-action that Twitter expects from these logged-out users is for them to sign up on the site. Twitter is also considering ways to monetize these hashtag pages. Twitter previously had a deal with Google which was cancelled in 2011. This deal had been one of the leading reasons of great traffic from Google on the social media...

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