Why uptime matters in web hosting

Oct 06, 19 Why uptime matters in web hosting

Article by Rack Alley

As you’re looking for a web host who can handle your website, a common promise you might hear is a guarantee of 99% uptime or higher. That word may seem like meaningless jargon at first, but uptime is actually a very simple and important concept.

Uptime is simply the amount of time your website is “up” or accessible to other users. When your site is inaccessible because of errors, hosting issues, or similar problems, it is in “downtime.” And downtime can be costly for several reasons.

For a website that sells products, downtime can mean a loss of customers and revenue, because all of your potential new customers can’t buy anything if they can’t access your site. In 2018, Amazon’s website was down for one hour, and it was estimated that they lost up to $100 million in sales. No business is too big or too small to be affected by the costs of downtime.

Furthermore, if your business practices and employee communication are tied to a website, your company’s ability to get things done will take a hit as well. Also, your search engine rankings might drop and your ad revenue might be suspended if your website is down for an extended period of time.

This is why it’s so important to find a trustworthy and dependable web hosting service to host your site. Web hosting services with high-quality hardware, backup power and data, and dedicated technical support will improve your site’s uptime, making sure you aren’t losing those profits.


Rack Alley is a Los Angeles web hosting company. They provide colocation services, dedicated servers, cloud hosting, and shared hosting.