Boost conversions by improving your local presence

Aug 16, 17 Boost conversions by improving your local presence

Posted by in Social Media

A recent study Google shows that there is little to no correlation between usage or traffic and influence. What the study shows is that even if people find your business online, it does not mean that they will choose your business for their purchase. Both consumer experience and content matter to customers. However, there is another factor that plays a large role in a consumers decision, and that is distance. In a study by the national consumer study on how consumers were willing to travel for shopping, the vast majority of shoppers (93.2%) would not travel more than 20 minutes for everyday items. The distance drops further when you look at urban shoppers. 92% would not travel more than 15 minutes. Shoppers also prioritize distance over factors like price and quality. 32% of respondents cited quality and price for both factors, only when the distance is no longer part of the equation. The distance consumers are willing to travel gets much shorter when the nature of the items change. Consumers will travel a maximum of six minutes for gas, eight to nine minutes for fast food and groceries, while home and garden increase time to 15 minutes. All of these facts show the importance of creating and maintaining a local presence online. When a consumer searches online, when your site comes up in a search result, it must be the local listing, with proper directions, descriptions, and...

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Google and YouTube rank videos differently 56% of the time

Jul 10, 17 Google and YouTube rank videos differently 56% of the time

Posted by in Social Media

One of the highlights of a new study on video ranking on both Google and YouTube was the difference between how each ranks the same videos. When comparing the same search query, the ranking between Google and YouTube was different 56% of the time. The outcome of the study is quite surprising, given that the search elements of both companies are run by the same backend. Even when the search result has only one video on Google, a different video was shown first on YouTube at least half of the time. The current theory is that the results illustrate the difference between the intentions of both services. Google exists to serve the most relevant information for the search query. The search engine’s algorithm most likely places emphasis on relevance above all else. YouTube, on the other hand, exists to entertain visitors. The end-goal is to keep a visitor on-site for as long as possible. The longer the visitor stays, the more ads they will see. These two vastly different goals probably explain the larger difference between the search results. It is also important for any organizations looking to expand their presence in video. Ranking in Google will require prioritizing relevance while ranking on YouTube will mean creating videos that are relevant and entertaining. A good video campaign should produce content for both, taking advantage of the very different audiences that visit each...

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Setting up AMP for WordPress

Jun 12, 17 Setting up AMP for WordPress

Posted by in SEO

AMP is Google’s new standard for lightweight content distribution. Google, indexes sites with AMP content and serves the pages (and ads) from its servers. In some cases, Google even preloads the pages with AMP from its search results. AMP pages look basic, have no styling and use standard fonts, but make content access much faster. Here is a guide on getting AMP up and running on your WordPress installation: Plugin Getting AMP compatible pages on your WordPress installation is as simple as installing and activating the plugin from Automattic. Once you do, all posts will be AMP compatible. You can test the pages by adding /amp/ to the end of the URL of any post. Getting pages to work with AMP requires a separate plugin to install. Analytics The next step is to add your AMP pages to your analytics profile. Login to your Google Analytics dashboard and get the tracking ID from the “tracking info” section under account properties. The should begin with UA. Enter this tracking ID in the AMP plugin under analytics. Test Now that you have an operational AMP page setup, we need to test and make sure everything works correctly. The first tool you can use Is the Google Amp Rest. Go to the tool and enter your URL and hit “run test.” Another option is to use the developer tools in Chrome. Open the tools and go to the “Console” tab. Here you will if there are any validation errors for you AMP...

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Three myths that can have a negative effect on your rankings

May 10, 17 Three myths that can have a negative effect on your rankings

Posted by in SEO

One of the worst things you can do is take action based on wrong assumptions. There are situations where logic does not apply and basing decisions on logic can have adverse consequences. SEO is the same, and there are assumptions that can get you in trouble. Here are three of them: All organic traffic is the same While it can be true that all organic traffic is the same, most of the time, it is not. Which is why simply doubling your organic traffic will not double your sales. This is why it is important to see what page generates your most valuable traffic and focus on that, rather than all traffic to your website. Outranking the competition A lot of clients always have one specific goal when it comes to SEO: they want to outrank the competition. While it is good to be competitive, it is foolish to divert resources away from the larger plan to increase conversions and growth, to outrank another company for a single keyword phrase. The tools are accurate One of the most damaging myths is that the keyword tools, especially the one provided by Google, are accurate. These are just estimates based on past data and future prediction. Also, the click-through rates, even for position one are as low as 12%, so staking out marketing targets based on these numbers is a bad...

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Guidelines for Creating a Wikipedia Page for a Company

Jan 24, 17 Guidelines for Creating a Wikipedia Page for a Company

Posted by in Marketing

Summary: There are a variety of guidelines you must follow in order to get your page to stick. Having a Wikipedia page for your company can be an effective way to improve your overall SEO. However, there are some strict guidelines that you must adhere to if you want your page to stick. This guide will help you get started. What to Keep in Mind Before you start writing content for your page, you’ll need to brush up on the do’s and don’ts. The editors at Wikipedia take each page seriously, so be sure you adhere to their instructions. You’ll need viable sources that provide legitimate proof backing your content. The editors want to see substantial evidence that what you’re saying is actually true. If people have written about your company on the Internet, they need to be trusted sources that have some sort of reputable status. Forget Advertising Wikipedia is not a place to advertise your services or products. Any hint of this will get your page instantly deleted and all the hard work you’ve put in will go to waste. Don’t promote your business. Rather, write about the notable accomplishments and history of your business – but be sure to back it with sources. Search for Online Articles or Posts As stated above, you’ll want to search the Internet for sites that have written about your company. It’s important to do this prior to starting so you know what you can include and what you can’t. Sure, your company might have done some impressive things but if you can’t prove it to the editors, they’ll basically have to take your word for it – and they won’t. Blog Submitted by Submit Express: Does your company need a Wikipedia page detailing the achievements of your company? Leave it to the team at Submit Express. With decades of experience on their side, you’ll be in good...

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