What does Google want in a website

Sep 25, 16 What does Google want in a website

Posted by in Social Media

Article Written by : WM SEO How do you build and run the perfect website the way Google sees it? This has always been a tough question to answer. Until now. Thanks in large part to the various announcements that Google makes about changes to search, we can now build an image of what type of site will rank well in Google. Here is what they have said in the recent past: From the announcement post for Google Penguin, we get: “focus on creating amazing, compelling web sites”. Then from the link schemes page: “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”. Finally, from the webmaster guidelines, we get: “Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.” The message here is loud and clear. Google wants Quality in every aspect of the website. From the design to the content, it demands quality. This is not limited to the website itself. It wants you to get quality links, from quality websites to your quality content. The problem is most websites are built backward. People go looking for links before they have anything of quality. The message here is to build a site full of great content and then do your outreach. There are sites that update once every month or two but still rank high because they have hundreds of links. This is the type of quality Google is looking...

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SEO best practices for new bloggers

Apr 14, 16 SEO best practices for new bloggers

Posted by in SEO

When a blog is started, often SEO is not of the top priorities. As a result SEO is neglected and then a lot of work has to be done later. This is harder when you have hundreds of older posts. The best way around this is to follow some best practices early on. Here are a three: On page SEO The best way to maintain quality content is to apply SEO to it after it is written. Do keyword research on the topics in your article and then try to apply related search phrases into the article. Use search terms in your headings subheadings and within the body. You can also modify the title to reflect common search terms. This way the link to the article will also contain the keywords, which is one of Google’s ranking signals. Encourage sharing Backlinks are still the most important method of ranking higher in search engines. One of the best ways to get backlinks is to make sure as many people see your articles. Encourage users to share the content with social sharing buttons and incentives. The more people that see and share your content, the more likely someone who has a blog is going to link to it. Incentives could be a free related pdf for those who share on a given social platform. Market the content This is a little more time consuming but has a high effort to reward ratio. Go to competing websites and find where they get links from. Contact those webmasters and ask them to consider linking to your article. This requires that your content is better than the one they are already linking...

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