Tips To Improve Your PPC Campaign

Jun 30, 16 Tips To Improve Your PPC Campaign

Posted by in Marketing, SEO

PPC, or “pay per click”, is an instantaneous way of getting consumers in front of your products and services. However, PPC campaigns are challenging. Tweaking them to run smoothly is an art. If you’re having trouble with your PPC campaign, here are a few tips to help get you on the right path. Know How to Scale Any digital ad agency will tell you: start your campaigns on a small budget to test the waters. Starting a campaign with a huge budget, not knowing what will convert, is a rookie mistake that could cost your business way more than what your were expecting. Increase the budget slowly after you know what’s generating leads and sales. Tracking It’s possible to run a campaign without tracking, but it’s nearly impossible to cut costs and increase profits without knowing what ads are getting clicks and conversions. A digital advertising agency will setup a tracking code for every campaign that they’re testing to see what ads attract clicks and what ads turn those clicks into leads and sales. So if you aren’t tracking your campaigns, you need to get started doing so today. Split Testing Getting into the habit of split testing ads to see which ad performs the best is another practice that digital agencies partake in to get the best results for their campaigns. When you find an ad that converts well, test another ad against it to try and increase your conversions even further. In time, you’ll see your daily ad spend start to drop and your income grow. Sticky Web Media is a PPC and SEO digital ad agency based out of Los...

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How to Get a Post Removed from TheDirty.com

Mar 06, 15 How to Get a Post Removed from TheDirty.com

Posted by in Business Services, Consulting, Marketing

By Pierre Zarokian from Reputation Stars Nik Ritchie, known partier and exposer of dirt, started TheDirty.com to try and out people in his local community for the rotten things they do. It was meant to help warn people of an incoming disaster, but the site does a poor job moderating content and posts almost everything someone says. Some of that information amounts to slander, but TheDirty uses the Communications Decency Act to get away with their illicit activities. If you’ve been listed on TheDirty, here is what you need to do to get your posting removed. DMCA and Legal Approaches Most smaller websites are scared of legal action, which makes a DMCA an effective tool for removing something online if the webmaster is a single person without much money. TheDirty is a much larger operation and is prepared for legal battles. Nik Ritchie even publicizes them. Don’t make the situation worse by letting TheDirty publicly air your complaints even further, and forget the DMCA. You would be lucky if Nik Ritchie responded at all. Nik Ritchie is still protected by the CDA because he posts content written by others. The only time Ritchie has ever lost a legal challenge over this was the time he added his own comments to the content in question. However, there is a proprietary and legal method practiced by our legal team. TheDirty is a bit more responsive to legal action than Ripoff Report, but you cannot simply file a complaint and have the posting removed. If you need assistance removing a post from TheDirty, contact our reputation management firm...

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How to Manage Negative Reputation

Feb 16, 15 How to Manage Negative Reputation

Posted by in Marketing

By Pierre Zarokian of RepEngage Your reputation means more than just the opinions of people around you. Companies like Google and Yelp struggle with a basic problem: how to determine the authenticity of a person. Reputation management is commonly employed to fight off a crisis, that’s true, but it’s also useful when you want to grow a brand or distinguish your name from someone else’s. Here are some tips to help manage your reputation. Remove Unwanted Content The first step in managing your reputation is to get whatever unfavorable content exists off the Internet. The basic route to do this is using a DMCA notice, which allows you to essentially claim a copyright on content that involves you. This doesn’t always work, which can sometimes mean a legal method is required to get the content removed. This is costly, and doesn’t always come with a guarantee. A better, and more cost effective approach, is to address the problems within the review (if any real complaints exist) and build up your image further. Create Profiles The next step in building your brand is to claim the real estate associated with it. Start claiming social profiles and YouTube channels related to your name and your brand. Don’t leave them idle; construct a plan to post content regularly. Make it interesting and try to get your ideas to go viral on social media. This does an effective job at switching focus away from the crisis towards more positive aspects of your business. Become an Expert Solidify yourself as an expert with thoughtful and timely content on high-profile blogs and websites. Start applying to write for places like Forbes, Wired and Wall Street Journal. These sources are looking for business professionals to bring more commentary to their publications. That presents you with an excellent chance to establish what you know, and talk more about your products and...

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