Guidelines for Creating a Wikipedia Page for a Company

Jan 24, 17 Guidelines for Creating a Wikipedia Page for a Company

Posted by in Marketing

Summary: There are a variety of guidelines you must follow in order to get your page to stick. Having a Wikipedia page for your company can be an effective way to improve your overall SEO. However, there are some strict guidelines that you must adhere to if you want your page to stick. This guide will help you get started. What to Keep in Mind Before you start writing content for your page, you’ll need to brush up on the do’s and don’ts. The editors at Wikipedia take each page seriously, so be sure you adhere to their instructions. You’ll need viable sources that provide legitimate proof backing your content. The editors want to see substantial evidence that what you’re saying is actually true. If people have written about your company on the Internet, they need to be trusted sources that have some sort of reputable status. Forget Advertising Wikipedia is not a place to advertise your services or products. Any hint of this will get your page instantly deleted and all the hard work you’ve put in will go to waste. Don’t promote your business. Rather, write about the notable accomplishments and history of your business – but be sure to back it with sources. Search for Online Articles or Posts As stated above, you’ll want to search the Internet for sites that have written about your company. It’s important to do this prior to starting so you know what you can include and what you can’t. Sure, your company might have done some impressive things but if you can’t prove it to the editors, they’ll basically have to take your word for it – and they won’t. Blog Submitted by Submit Express: Does your company need a Wikipedia page detailing the achievements of your company? Leave it to the team at Submit Express. With decades of experience on their side, you’ll be in good...

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Two ways to find untapped keyword ideas

Jan 09, 17 Two ways to find untapped keyword ideas

Posted by in SEO

Article Written by : Host Edition All SEO professionals and web developers rely on the same set of free and paid tools for keyword research. They all see the same results and ultimately end up targeting the same sets of keywords. This ends up in a stalemate of sorts as various sites compete for the same visitors. This does not devalue the results of these tools. However, it is better to take a different approach to establishing the top-level keywords to use as a basis for the search. Here are two customer-centric approaches to keyword research: Think like a customer Many customers think counter-intuitively when it comes to search. Their thought process is different to the business owner and that of the SEO professional. Let us look at an example of ordering flowers. The shop owner will think in terms of “order flowers online” or “order flowers online san Francisco”. The customer, on the other hand, might search for “best flowers for a funeral” or “how to say sorry with flowers”.  Get into the mindset of the customer. Talk to customers Another approach is to ask the customer how they search and choose items online. This will also show the mindset of the customer in relation to your products and services. Operations that do not come across a customer in person can use email or popup forms to ask for information. Another valuable insight from this is to understand the type of language the customers...

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