How to Analyze Your Competitors’ Social Media Pages
Every now and then, your social media strategy needs to take a fresh approach. Probably you might have to think about looking at other companies or sites to help you rethink your own strategy.
Sometimes, your competitors can give you excellent ideas for your own social media campaign.
Here’s how you can analyze three of their social media pages:
1: Facebook
If you want to analyze their Facebook page, you must consider a number of points: number of followers, the type of content posted, internal or external based content or a mixture of both, the number of times they post, the number of shares, likes or comments and if they run any contests, games or polls for their brand. Compare these points with your Facebook page and analyze what makes the difference.
2: Twitter
Not so differently, it’s good to look for certain performance factors on Twitter such as the number of followers, the number of account they are following, uniqueness of their content compared to Facebook, internal or external based content or both, their engagement over on an average per post, whether they have lists, cards or even chats and whether they use hashtags.
3: Instagram
Now, with Instagram, you could analyze their account by looking for certain factors such as the number of followers, the number of accounts that they follow, internal or external posts or a mix of both, the number of on-brand photos they share, whether they tag other businesses and whether they use hashtags. One of the best ways to use Instagram is not just shooting pictures of the brand but actually telling stories about people who have enjoyed using a particular product or service.