Enhancing Local SEO with Google+ Local

Feb 14, 15 Enhancing Local SEO with Google+ Local

Posted by in SEO

Google+ Local is an invaluable tool for businesses’ local SEO campaigns. This is because the platform drives search results on to Google Maps. In order to maximize the efficiency of this tool, businesses need to foster unique and good quality content, positive reviews but also a consistent and ongoing strategy. Even though Google+ Local does not have an huge pool of active audience for the time being, it presents with a great potential when it comes to local SEO rankings. Brands, therefore, need to devise their strategy by including Google+ Local in their local SEO initiatives. However, one of the most notable mistakes made by businesses when using Google+ Local is that they do not maintain the efforts. The listing will sure need to be created, but that is not the end of the local SEO strategy. The listing would need to be updated. New content would need to be regularly added. The contact details and descriptions should be used to their full potential by including interesting items such as pictures. The keywords would also need to be developed around the site’s content. Brands can also make use of their past experience with Yelp to bring a boost to their local SEO using Google+ Local. The product from Google is now standing where Yelp was about eight years ago. Yelp was offering rewards to users in order to build a community of active and trusted reviewers of local businesses. Google is set to surpass the success of such destination review sites such as Yelp or even...

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Achieving SEO success in 2015

Oct 25, 14 Achieving SEO success in 2015

Posted by in SEO

SEO is both a static and dynamic concept. Certain elements such as having great content never go out of style while some other elements might make you change your strategy owing to algorithm changes for instance and the ever-evolving nature of technology. The key to gaining SEO success is to adopt a strategy that would suit your business. 1. Increase your social media presence Social media accounts for a staggering 25% of people’s time spent online. If your target audience tends to be largely present on social media, that’s where you would have to be. Your social media presence would have to be strong and consistent. Your social media campaigns would have to be closely linked to your SEO effort to yield the best results. 2. SEO as a real-time practice Make the most of the large array of real-time analytics tools available to know where your strengths and weaknesses lie and to adapt your strategy. Long-term planning is important in SEO as sometimes outcomes are not felt immediately. But if you feel that a strategy is not working, it would be advantageous to shift keywords or change contents in a timely manner to rectify your strategy. 3. Optimize for mobile Mobile browsing would gain a higher importance in 2015 than it already has today in nearly all categories. It’s now or never to adopt a good mobile SEO strategy. You might even want to focus the majority of your SEO efforts for mobile devices rather than for desktop users, especially if your competitors are not there yet and if that is relevant for your...

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