Instagram had its humble beginnings in 2010. Ever since Facebook acquired, its users have expanded to 400 million. It’s safe to say that this image-sharing network is now popular enough for marketing given the number of active users. Here are 4 ways to market your business on Instagram: 1: Use excellent photos Ensure that your photos are attractive, clear and can get the user’s attention immediately. While Instagram offers filters to improve your photos, others like VSCO Cam and Afterlight work just as well. One more thing: photos with a reddish tinge will help you get more attention too compared to a greenish or blueish tone. 2: Post frequently As a rule, you should publish to Instagram at least twice or more a day. Remember to post at times when you have most engagement. A tool like Simply Measured can help you with this. If you want to, you can schedule posts as well. But you cannot do this using third-party software. 3: Use hashtags Using relevant hashtags will help you to increase the number of followers you have. This is because they will find when using the same keyword. For example, if you post of picture of running shoes and use the same hashtag, they will find your picture when they type those words. If you aren’t what hashtag to use, then look at what similar businesses are using. 4: Get new followers In order to get new followers, all you have to do is like and follow other Instagram users. Don’t forget to comment on their photos and comment on them...
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If you are using Instagram for your business, you’d no doubt want to make the most out of it. This could involve simple things such as improving your Instagram content or even boosting engagement too. Here are 3 tips to consider in order to enhance Instagram marketing: 1: Post Images that your Audience Likes Make sure you post types of images that your audience is already liking and sharing. This will ensure regular engagement from time to time. One example of this is MaybellineAU imitating fashion bloggers who were popular for their instructional pictures and facial close-ups. In fact, they’ve made identical posts for their followers. 2: Enhance Your Photographs You can make the most out of your photos if they are the best that they can be. No matter what, you can find ways to improve the most basic photos. For example, an app like VSCO Cam can make your photos visually appealing, thanks to its editing tools and preset filters. Also, keep in mind that the square shape performs best even if non-square photos are supported by Instagram. You can use the app Instasize to scale a photo to a shape of your choosing but still within the square shape. 3: Use a Caption to tell a Story Even though Instagram is a photo-sharing app, writing is just as important. Some of the most popular brands on Instagram use microblogging as a way to tell a story within the caption itself. This helps them to create deeper connections with their audience. This, in turn, leads to sharing, commenting and more...
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If there’s anything that is true about Yelp!, it is that they are the most restrictive when it comes to asking for customer reviews. Its policy guidelines are very clear about not asking or else one can easily end up being placed in violation. Yet there’s no doubt that getting a Yelp! review is well worth it as an increase in one-star rating can result in an increase in revenue by 5-9%. Here are 3 ways to get Yelp! reviews legitimately: 1: Add a Yelp! badge On Your Website Yelp! offers a number of badges that you can put on your site and that will link to your business profile. All you have to do is paste the HTML code (unique to a single badge) into your website. As new reviews drop in, you’ll find the averages and counts updating automatically too. 3: Add the business listing to your email signature One effective way by which you can expand your reach is by adding your business listing to your company email signature. This is a subtle way by which you can encourage Yelp! reviews too. Ensure that you add the words “Check us out on Yelp!” before the link. 4: Share customer reviews on Facebook and Twitter You can share customer reviews on these social networks by logging into your business account. Click on the ‘Reviews’ tab and add them. Make sure you don’t add only positive review but also negative ones along with how you resolved the customer’s complaint too. Not doing this will invite...
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Every now and then, your social media strategy needs to take a fresh approach. Probably you might have to think about looking at other companies or sites to help you rethink your own strategy. Sometimes, your competitors can give you excellent ideas for your own social media campaign. Here’s how you can analyze three of their social media pages: 1: Facebook If you want to analyze their Facebook page, you must consider a number of points: number of followers, the type of content posted, internal or external based content or a mixture of both, the number of times they post, the number of shares, likes or comments and if they run any contests, games or polls for their brand. Compare these points with your Facebook page and analyze what makes the difference. 2: Twitter Not so differently, it’s good to look for certain performance factors on Twitter such as the number of followers, the number of account they are following, uniqueness of their content compared to Facebook, internal or external based content or both, their engagement over on an average per post, whether they have lists, cards or even chats and whether they use hashtags. 3: Instagram Now, with Instagram, you could analyze their account by looking for certain factors such as the number of followers, the number of accounts that they follow, internal or external posts or a mix of both, the number of on-brand photos they share, whether they tag other businesses and whether they use hashtags. One of the best ways to use Instagram is not just shooting pictures of the brand but actually telling stories about people who have enjoyed using a particular product or...
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Improving your social media engagement has a number of benefits not limited to an increase in comments and likes. Without a doubt, creativity plays an important role in achieving this objective. Here are four ways by which you can increase your social media engagement: #1: Question Your Audience Creatively Asking questions might be a simple thing but to infuse a bit of creativity involves much more effort – something that can result in engaging more of your customers. Instead of asking a basic question, make it witty, funny while trying to get your customers better. This will make a real difference. Zomato is one prominent example of this technique. #2: Unique Social Media Contests A number of brands hold social media contests. So it is rather common and demands something unique if you want to make an impact on your engagement stats. Make sure you think about your contest carefully so that people want to participate, share and discuss on their personal pages. #3: Q & A Sessions Establishing a forum for your customers is an excellent idea since your customers are more likely to have questions rather than you. Facebook posts, Google Hangouts and Twitter Chats are ways by which they can find out more about your company and your product too. Interviewing experts related to your industry is a good way of getting attention from your customers too. #4: Work with Social Causes Connecting with social causes not directly related to your brand is actually a good thing. Doing nice things for these causes can enhance your branding. So, you can either create a separate campaign or spread the word throughout your social media pages....
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As per figures reported by comScore in mid-April, Bing has been able to reach a 20% share of the search market in the USA. This is a record for the search engine. As for Yahoo, the percentage of market gained is at 12.7%. Since Bing and Yahoo have now joined forces in an alliance, the Yahoo Bing Network is currently enjoying a 33% market share. This figure is by far the highest market share that the search engine alliance has been able to reach. In December 2012 comScore has reported that the alliance was at a 28 percent in the search market. As for the market leader, Google is at a 64.4% share this year against the 67% reach it enjoyed in 2012. These figures alone are of prime importance to search marketers. Optimizing for the search engine that holds a third of the market is crucial. However, the adoption rate for the Yahoo Bing Network by marketers has not significantly increased. According to a recent study pertaining to the performance of paid searches on Google AdWords and Yahoo Bing Network, it was found out that on average, only about a third of advertisers had displayed an ad on the first SERP for both Yahoo Bing and Google during the year. The percentage who had displayed Google alone amounted to 66% while those displaying Yahoo Bing alone were only at 2%. This implies that marketers banking on Google alone might be missing out a third of the consumer searches and might consider Yahoo Bing in their...
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