How to Manage Negative Reputation
By Pierre Zarokian of RepEngage Your reputation means more than just the opinions of people around you. Companies like Google and Yelp struggle with a basic problem: how to determine the authenticity of a person. Reputation management is commonly employed to fight off a crisis, that’s true, but it’s also useful when you want to grow a brand or distinguish your name from someone else’s. Here are some tips to help manage your reputation. Remove Unwanted Content The first step in managing your reputation is to get whatever unfavorable content exists off the Internet. The basic route to do this is using a DMCA notice, which allows you to essentially claim a copyright on content that involves you. This doesn’t always work, which can sometimes mean a legal method is required to get the content removed. This is costly, and doesn’t always come with a guarantee. A better, and more cost effective approach, is to address the problems within the review (if any real complaints exist) and build up your image further. Create Profiles The next step in building your brand is to claim the real estate associated with it. Start claiming social profiles and YouTube channels related to your name and your brand. Don’t leave them idle; construct a plan to post content regularly. Make it interesting and try to get your ideas to go viral on social media. This does an effective job at switching focus away from the crisis towards more positive aspects of your business. Become an Expert Solidify yourself as an expert with thoughtful and timely content on high-profile blogs and websites. Start applying to write for places like Forbes, Wired and Wall Street Journal. These sources are looking for business professionals to bring more commentary to their publications. That presents you with an excellent chance to establish what you know, and talk more about your products and...
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