Activating new customers even before they purchase
Article Written by : The Great American Small Business Challenge It is one thing to get visitors to come to a website, it is entirely another to actually get them to take or make a purchase. Some might even find the products and service interesting but never came with intention of making a purchase. Others want to buy but do not really need what is on offer right now, but intend to return at a later date. Activating these visitors can result in a significant increase in sales. A good strategy to follow is to give such visitors an incentive to make a purchase immediately. One example of such a strategy is by Thrive Market. It is an online membership-based health food and grocery site. They use this strategy to good effect by encouraging the shopper to make a purchase by providing them with a significant discount on the first order. The urgency to purchase is increased by a time limit on the discount offer. In order words, the shopper has to buy within the day or the offer expires. This is a great way to get anyone on the fence to make an immediate purchase. This works especially well when loyalty is high for existing customers. In that case giving up a decent amount of the profit margin on the first order, in order to profit from future orders is worth the trade-off. In the case of Thrive, which is a subscription-based service, they also get sell a one-year membership in addition to the...
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