Category: Social Media
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Google Rich Results: A short primer
Google combined the naming structure for the rich snippets, rich cards, and enriched results and will now call all such results “Rich Results.” Here is a short primer on everything an SEO should know about these Rich Snippets: How does Google obtain rich results? If you want the data from your site in the rich…
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Google Confirms Key Ranking Factors
We have all known for some time now that links, the anchor text of those links and the number of links always played a key part in determining ranking on Google. These are part of a 200 signal ranking recipe that places varying levels of importance on each signal. We have never known how important…
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Google and YouTube rank videos differently 56% of the time
One of the highlights of a new study on video ranking on both Google and YouTube was the difference between how each ranks the same videos. When comparing the same search query, the ranking between Google and YouTube was different 56% of the time. The outcome of the study is quite surprising, given that the…
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How to interview your next PPC expert
As the returns from PPC campaigns surge thanks to increased Google Search traffic and Google’s traffic acquisition increases, it is becoming more important to hire a PPC consultant to handle your organization’s campaigns. However, unless you know the field well, it’s not easy to determine the right candidate when everyone throws the same buzzwords around.…
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Boost conversions by improving your local presence
A recent study Google shows that there is little to no correlation between usage or traffic and influence. What the study shows is that even if people find your business online, it does not mean that they will choose your business for their purchase. Both consumer experience and content matter to customers. However, there is…
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What does Google want in a website
Article Written by : WM SEO How do you build and run the perfect website the way Google sees it? This has always been a tough question to answer. Until now. Thanks in large part to the various announcements that Google makes about changes to search, we can now build an image of what type of…
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Google AMP reaches 125 million documents
The accelerated mobile pages (AMP for short) standard by Google appears to be gaining traction with publishers. The standard, is meant to make pages smaller and reduce loading times. It achieves this in two ways. Firstly by narrowing down the technologies used and secondly by serving the pages from Google’s own servers. Here is a…
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Google Experimenting With Local Business Cards In Search Results
It appears that Google is running a limited experiment when showing local search results. Some search results are seeing “business cards” appear for local search terms. The result shows a carousel with results from local businesses that match the search result. Google also allows the content to be shareable directly from carousel itself. This is…
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The Whitehat Linkwheel
When it comes to blackhat techniques to improve seo, the linkwheel was one of the most popular. Linkwheels were basically a collection of web properties which linked to each and to your target page. Blackhat seo involved creating a set of web 2.0 properties, each linking to the next and to the page to be…
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Two guaranteed ways to grow your email list
When it comes to monetization of your websites traffic, the true tried and tested method is to build and utilize an email list. A large mailing list is a great way of continuously making more money without any additional marketing costs. Members of your list will be those who are interested in your content and…