Category: SEO
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Key takeaways from the SMX Google Keynote
Here are some key points brought up during the keynote at SMX by Google’s Gary Illyes: Authorship Google has completely stopped usage and display of authorship data. Although it has been a long time since the announcement, it has taken till now for it to be completely removed from the index. RankBrain He also said…
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SEO best practices for new bloggers
When a blog is started, often SEO is not of the top priorities. As a result SEO is neglected and then a lot of work has to be done later. This is harder when you have hundreds of older posts. The best way around this is to follow some best practices early on. Here are…
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4 Ways to Market Your Business on Instagram
Instagram had its humble beginnings in 2010. Ever since Facebook acquired, its users have expanded to 400 million. It’s safe to say that this image-sharing network is now popular enough for marketing given the number of active users. Here are 4 ways to market your business on Instagram: 1: Use excellent photos Ensure that your…
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3 Tips to Enhance Your Instagram Marketing Efforts
If you are using Instagram for your business, you’d no doubt want to make the most out of it. This could involve simple things such as improving your Instagram content or even boosting engagement too. Here are 3 tips to consider in order to enhance Instagram marketing: 1: Post Images that your Audience Likes Make…
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3 Ways to get Yelp! Reviews Legitimately
If there’s anything that is true about Yelp!, it is that they are the most restrictive when it comes to asking for customer reviews. Its policy guidelines are very clear about not asking or else one can easily end up being placed in violation. Yet there’s no doubt that getting a Yelp! review is well…
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How to Analyze Your Competitors’ Social Media Pages
Every now and then, your social media strategy needs to take a fresh approach. Probably you might have to think about looking at other companies or sites to help you rethink your own strategy. Sometimes, your competitors can give you excellent ideas for your own social media campaign. Here’s how you can analyze three of…
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4 Ways to Increase Social Media Engagement
Improving your social media engagement has a number of benefits not limited to an increase in comments and likes. Without a doubt, creativity plays an important role in achieving this objective. Here are four ways by which you can increase your social media engagement: #1: Question Your Audience Creatively Asking questions might be a simple…
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Yahoo Bing Is Emerging from Google’s Shadow
As per figures reported by comScore in mid-April, Bing has been able to reach a 20% share of the search market in the USA. This is a record for the search engine. As for Yahoo, the percentage of market gained is at 12.7%. Since Bing and Yahoo have now joined forces in an alliance, the…
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Enhancing Local SEO with Google+ Local
Google+ Local is an invaluable tool for businesses’ local SEO campaigns. This is because the platform drives search results on to Google Maps. In order to maximize the efficiency of this tool, businesses need to foster unique and good quality content, positive reviews but also a consistent and ongoing strategy. Even though Google+ Local does…
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Achieving SEO success in 2015
SEO is both a static and dynamic concept. Certain elements such as having great content never go out of style while some other elements might make you change your strategy owing to algorithm changes for instance and the ever-evolving nature of technology. The key to gaining SEO success is to adopt a strategy that would…