Month: February 2015
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How to Manage Negative Reputation
By Pierre Zarokian of RepEngage Your reputation means more than just the opinions of people around you. Companies like Google and Yelp struggle with a basic problem: how to determine the authenticity of a person. Reputation management is commonly employed to fight off a crisis, that’s true, but it’s also useful when you want to…
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Enhancing Local SEO with Google+ Local
Google+ Local is an invaluable tool for businesses’ local SEO campaigns. This is because the platform drives search results on to Google Maps. In order to maximize the efficiency of this tool, businesses need to foster unique and good quality content, positive reviews but also a consistent and ongoing strategy. Even though Google+ Local does…