Tag: SEO
-
How Digital Marketing Can Keep You Ahead of Competition
Perhaps you’ve thought about digital marketing and wondered whether this would be beneficial to your company. The Internet has definitely changed the way the world does business and it’s an exciting force of nature. Is Digital Marketing Really Worth the Expense? Did you know that there are thousands of people online looking for your products…
-
Google Rich Results: A short primer
Google combined the naming structure for the rich snippets, rich cards, and enriched results and will now call all such results “Rich Results.” Here is a short primer on everything an SEO should know about these Rich Snippets: How does Google obtain rich results? If you want the data from your site in the rich…
-
Personal assistant search optimization
Personal assistant search optimization is the phrase coined to the new art of optimizing and marketing for the new crop of voice activated digital personal assistants. Most analysts firmly believe that this is the future of SEO. This is not too surprising, if you think about where assistants like Goole Home and Siri get their…
-
SEO Changes we can expect for 2018
There are a lot of changes we can expect in 2018 with Google Search and as a result, in the world of SEO. Here are some of the main changes we can expect: Machine Learning The biggest change we can expect is more use of machine learning and artificial intelligence in Search. Google uses machine…
-
Trends in SEO ranking factors
At a presentation by Marcus Tober on new ranking factors for 2017 and beyond, there were some noteworthy changes to how Google’s algorithm is changing. Here are some highlights from the presentation. There are three general trends according to the presentation: Page load times are dropping across the board. Both HTTPS and page load speed…
-
Three myths that can have a negative effect on your rankings
One of the worst things you can do is take action based on wrong assumptions. There are situations where logic does not apply and basing decisions on logic can have adverse consequences. SEO is the same, and there are assumptions that can get you in trouble. Here are three of them: All organic traffic is…
-
SEO best practices for new bloggers
When a blog is started, often SEO is not of the top priorities. As a result SEO is neglected and then a lot of work has to be done later. This is harder when you have hundreds of older posts. The best way around this is to follow some best practices early on. Here are…