Tag: google

  • Google Rich Results: A short primer

    Google Rich Results: A short primer

    Google combined the naming structure for the rich snippets, rich cards, and enriched results and will now call all such results “Rich Results.”  Here is a short primer on everything an SEO should know about these Rich Snippets: How does Google obtain rich results? If you want the data from your site in the rich…

  • Setting up AMP for WordPress

    Setting up AMP for WordPress

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    AMP is Google’s new standard for lightweight content distribution. Google, indexes sites with AMP content and serves the pages (and ads) from its servers. In some cases, Google even preloads the pages with AMP from its search results. AMP pages look basic, have no styling and use standard fonts, but make content access much faster.…

  • Google and YouTube rank videos differently 56% of the time

    Google and YouTube rank videos differently 56% of the time

    One of the highlights of a new study on video ranking on both Google and YouTube was the difference between how each ranks the same videos. When comparing the same search query, the ranking between Google and YouTube was different 56% of the time. The outcome of the study is quite surprising, given that the…

  • SEO Changes we can expect for 2018

    SEO Changes we can expect for 2018

    There are a lot of changes we can expect in 2018 with Google Search and as a result, in the world of SEO. Here are some of the main changes we can expect: Machine Learning The biggest change we can expect is more use of machine learning and artificial intelligence in Search. Google uses machine…

  • What does Google want in a website

    What does Google want in a website

    Article Written by : WM SEO How do you build and run the perfect website the way Google sees it? This has always been a tough question to answer. Until now. Thanks in large part to the various announcements that Google makes about changes to search, we can now build an image of what type of…

  • Key takeaways from the SMX Google Keynote

    Key takeaways from the SMX Google Keynote

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    Here are some key points brought up during the keynote at SMX by Google’s Gary Illyes: Authorship Google has completely stopped usage and display of authorship data. Although it has been a long time since the announcement, it has taken till now for it to be completely removed from the index. RankBrain He also said…

  • Google AMP reaches 125 million documents

    Google AMP reaches 125 million documents

    The accelerated mobile pages (AMP for short) standard by Google appears to be gaining traction with publishers. The standard, is meant to make pages smaller and reduce loading times. It achieves this in two ways. Firstly by narrowing down the technologies used and secondly by serving the pages from Google’s own servers. Here is a…