Category: SEO
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Personal assistant search optimization
Personal assistant search optimization is the phrase coined to the new art of optimizing and marketing for the new crop of voice activated digital personal assistants. Most analysts firmly believe that this is the future of SEO. This is not too surprising, if you think about where assistants like Goole Home and Siri get their…
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Setting up AMP for WordPress
AMP is Google’s new standard for lightweight content distribution. Google, indexes sites with AMP content and serves the pages (and ads) from its servers. In some cases, Google even preloads the pages with AMP from its search results. AMP pages look basic, have no styling and use standard fonts, but make content access much faster.…
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Link prospecting
Good organic backlinks are very difficult to get. Especially if your website is new to the space. Building up a backlink profile using social media takes time and requires a high level of constant engagement with your audience. Something that might not be suitable for all markets. There is however a way to get links,…
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SEO Changes we can expect for 2018
There are a lot of changes we can expect in 2018 with Google Search and as a result, in the world of SEO. Here are some of the main changes we can expect: Machine Learning The biggest change we can expect is more use of machine learning and artificial intelligence in Search. Google uses machine…
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Trends in SEO ranking factors
At a presentation by Marcus Tober on new ranking factors for 2017 and beyond, there were some noteworthy changes to how Google’s algorithm is changing. Here are some highlights from the presentation. There are three general trends according to the presentation: Page load times are dropping across the board. Both HTTPS and page load speed…
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Three myths that can have a negative effect on your rankings
One of the worst things you can do is take action based on wrong assumptions. There are situations where logic does not apply and basing decisions on logic can have adverse consequences. SEO is the same, and there are assumptions that can get you in trouble. Here are three of them: All organic traffic is…
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Two ways to find untapped keyword ideas
Article Written by : Host Edition All SEO professionals and web developers rely on the same set of free and paid tools for keyword research. They all see the same results and ultimately end up targeting the same sets of keywords. This ends up in a stalemate of sorts as various sites compete for the same…
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Two methods of smaller sites outranking bigger ones
Article Written by : ADWORKS 24 Look at almost any search result for popular keywords and you will see that the sites that rank at the top are the biggest ones. Often, that is the ideal result for the search query. The Google algorithm does favor the larger sites over small ones, just from the…
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Why You Should Use Call Tracking in SEO
Article Written by : Keywordle Does your business rely on phone calls for clients, leads, and customers? Then call tracking is going to a valuable marketing tool for you. What exactly is call tracking? It is the method of tracking the sources of your phone calls and matching it to conversions. This way you can…
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Tips To Improve Your PPC Campaign
Article by Pierrr Zarokian PPC, or “pay per click”, is an instantaneous way of getting consumers in front of your products and services. However, PPC campaigns are challenging. Tweaking them to run smoothly is an art. If you’re having trouble with your PPC campaign, here are a few tips to help get you on the…