Category: Social Media

It was not long ago that email marketing was said to be obsolete due to the rise of social media. Time has indicated otherwise. Only now, they are said to complement each other instead of being mutually exclusive. In other words, they can be both used in combination for any communication or marketing strategy. Here…

A Social Media Marketing Industry Report surveyed 3720 marketers, owners and solopreneurs. Interesting trends emerged from this survey. Understanding these trends can prove to be useful for your business, leading to sales.   So, here are 4 important social media trends gathered from this industry report:   1: Social Media is Vital for Any Business…

Instagram has recently surprised quite a few with their surge in active users to reach 300 million users. This figure is not only significant in itself. It also marked the fact that Instagram has now surpassed Twitter in active users. The latter is at 284 million users now. This brought speculations about whether Instagram is…

Social media sites more than ever rely on search engines to drive traffic. Recently, during the Twitter Analyst Day event, Twitter has shared information regarding the success of their recent SEO strategy. This renewed SEO focus has helped the site generate a staggering 10 times more traffic to Twitter’s website. Trevor O’Brien, director of product…