Article Written by : Keywordle
Does your business rely on phone calls for clients, leads, and customers? Then call tracking is going to a valuable marketing tool for you.
What exactly is call tracking? It is the method of tracking the sources of your phone calls and matching it to conversions. This way you can generate a report on the effectiveness of any marketing channel.
It works by assigning a different phone number that automatically forwards to your general business number. Different phone numbers are assigned to different marketing channels or campaigns. For example, a different number can be shown for a PPC campaign and another for organic traffic. Without call tracking, any business that relies on phone calls will not be able to accurately pinpoint the source of the lead.
Call tracking allows marketers to link the incoming calls to a particular advertising channel, thereby measuring its efficiency. It can also allow for accurate ROI calculation for the said campaigns. This information can then be used to fund the most effective marketing channels and drop the ineffective ones.
How does call tracking help SEO? Call tracking services are capable of matching a path to your landing page with the keyword. With this, the landing pages can be optimized for the keywords that are drawing in the calls. This, in turn, can also be used to optimize the pages with the highest conversion. With call tracking, you can learn what works best for your pages and that will lead to better SEO.