Instagram had its humble beginnings in 2010. Ever since Facebook acquired, its users have expanded to 400 million.
It’s safe to say that this image-sharing network is now popular enough for marketing given the number of active users.
Here are 4 ways to market your business on Instagram:
1: Use excellent photos
Ensure that your photos are attractive, clear and can get the user’s attention immediately. While Instagram offers filters to improve your photos, others like VSCO Cam and Afterlight work just as well. One more thing: photos with a reddish tinge will help you get more attention too compared to a greenish or blueish tone.
2: Post frequently
As a rule, you should publish to Instagram at least twice or more a day. Remember to post at times when you have most engagement. A tool like Simply Measured can help you with this. If you want to, you can schedule posts as well. But you cannot do this using third-party software.
3: Use hashtags
Using relevant hashtags will help you to increase the number of followers you have. This is because they will find when using the same keyword. For example, if you post of picture of running shoes and use the same hashtag, they will find your picture when they type those words. If you aren’t what hashtag to use, then look at what similar businesses are using.
4: Get new followers
In order to get new followers, all you have to do is like and follow other Instagram users. Don’t forget to comment on their photos and comment on them too.