One of the worst things you can do is take action based on wrong assumptions. There are situations where logic does not apply and basing decisions on logic can have adverse consequences. SEO is the same, and there are assumptions that can get you in trouble. Here are three of them: All organic traffic is the same While it can be true that all organic traffic is the same, most of the time, it is not. Which is why simply doubling your organic traffic will not double your sales. This is why it is important to see what page generates your most valuable traffic and focus on that, rather than all traffic to your website. Outranking the competition A lot of clients always have one specific goal when it comes to SEO: they want to outrank the competition. While it is good to be competitive, it is foolish to divert resources away from the larger plan to increase conversions and growth, to outrank another company for a single keyword phrase. The tools are accurate One of the most damaging myths is that the keyword tools, especially the one provided by Google, are accurate. These are just estimates based on past data and future prediction. Also, the click-through rates, even for position one are as low as 12%, so staking out marketing targets based on these numbers is a bad...
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Blog Submitted by Pierre Zarokian Summary: There are a variety of guidelines you must follow in order to get your page to stick. Having a Wikipedia page for your company can be an effective way to improve your overall SEO. However, there are some strict guidelines that you must adhere to if you want your page to stick. This guide will help you get started. What to Keep in Mind Before you start writing content for your page, you’ll need to brush up on the do’s and don’ts. The editors at Wikipedia take each page seriously, so be sure you adhere to their instructions. You’ll need viable sources that provide legitimate proof backing your content. The editors want to see substantial evidence that what you’re saying is actually true. If people have written about your company on the Internet, they need to be trusted sources that have some sort of reputable status. Forget Advertising Wikipedia is not a place to advertise your services or products. Any hint of this will get your page instantly deleted and all the hard work you’ve put in will go to waste. Don’t promote your business. Rather, write about the notable accomplishments and history of your business – but be sure to back it with sources. Search for Online Articles or Posts As stated above, you’ll want to search the Internet for sites that have written about your company. It’s important to do this prior to starting so you know what you can include and what you can’t. Sure, your company might have done some impressive things but if you can’t prove it to the editors, they’ll basically have to take your word for it – and they won’t. Blog Submitted by Pierre Zarokian. Does your company need a Wikipedia page detailing the achievements of your company? Leave it to Pierre’s company at Submit Express. With decades of experience on their side, you’ll be in good...
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Article Written by : Host Edition All SEO professionals and web developers rely on the same set of free and paid tools for keyword research. They all see the same results and ultimately end up targeting the same sets of keywords. This ends up in a stalemate of sorts as various sites compete for the same visitors. This does not devalue the results of these tools. However, it is better to take a different approach to establishing the top-level keywords to use as a basis for the search. Here are two customer-centric approaches to keyword research: Think like a customer Many customers think counter-intuitively when it comes to search. Their thought process is different to the business owner and that of the SEO professional. Let us look at an example of ordering flowers. The shop owner will think in terms of “order flowers online” or “order flowers online san Francisco”. The customer, on the other hand, might search for “best flowers for a funeral” or “how to say sorry with flowers”. Get into the mindset of the customer. Talk to customers Another approach is to ask the customer how they search and choose items online. This will also show the mindset of the customer in relation to your products and services. Operations that do not come across a customer in person can use email or popup forms to ask for information. Another valuable insight from this is to understand the type of language the customers...
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Article Written by : ADWORKS 24 Look at almost any search result for popular keywords and you will see that the sites that rank at the top are the biggest ones. Often, that is the ideal result for the search query. The Google algorithm does favor the larger sites over small ones, just from the sheer number of pages. We have seen that some smaller sites do outrank the larger ones. They manage to do it even for extremely popular keywords. Here are two ways a smaller site can outrank a much larger one: Method one – the long tail This strategy involves only chasing the long tail keywords. Long tail keywords are those that at least three words or more. To be classified as a long tail keyword, we are looking at five words on average. The reason the largest sites avoid these now is that they rely on the larger keyword pages to rank for the long tail automatically. However, a page optimized specifically for the long tail will outrank that page. Even though the traffic might seem much less, there are other linked searches for which traffic will come in. Method two – 10x content There is a concept in growth hacker circles called 10x content. These are large articles that are well written and comprehensive to every aspect of the subject matter. For example, a page that is targeting “best practices for job applicants” will need to tailor the content to cover the applicant, the HR manager, and even the HR director and each of their unique requirements from this...
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Article Written by : The Great American Small Business Challenge It is one thing to get visitors to come to a website, it is entirely another to actually get them to take or make a purchase. Some might even find the products and service interesting but never came with intention of making a purchase. Others want to buy but do not really need what is on offer right now, but intend to return at a later date. Activating these visitors can result in a significant increase in sales. A good strategy to follow is to give such visitors an incentive to make a purchase immediately. One example of such a strategy is by Thrive Market. It is an online membership-based health food and grocery site. They use this strategy to good effect by encouraging the shopper to make a purchase by providing them with a significant discount on the first order. The urgency to purchase is increased by a time limit on the discount offer. In order words, the shopper has to buy within the day or the offer expires. This is a great way to get anyone on the fence to make an immediate purchase. This works especially well when loyalty is high for existing customers. In that case giving up a decent amount of the profit margin on the first order, in order to profit from future orders is worth the trade-off. In the case of Thrive, which is a subscription-based service, they also get sell a one-year membership in addition to the...
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