Key takeaways from the SMX Google Keynote

Jun 15, 16 Key takeaways from the SMX Google Keynote

Posted by in SEO

Here are some key points brought up during the keynote at SMX by Google’s Gary Illyes: Authorship Google has completely stopped usage and display of authorship data. Although it has been a long time since the announcement, it has taken till now for it to be completely removed from the index. RankBrain He also said that you cannot optimize for RankBrain. He confirmed that it is a ranking factor, but one that does not have a score or a numerical figure associated with it. This ties in with the assumption that it is mostly used to optimize queries. Panda The panda update is continuous and slow. It can take months for the score assigned to each site by Panda to make it into the actual index and affect search results. Penguin Google is working on another penguin update but at this point there is no definite timeline on when its release can be expected. Mobile index He also talked about the mobile index that Google is still working on. It is meant to be a separate index only for mobile queries. At present both mobile and desktop searches are served by the same index. HTTPS One of the most interesting statistics to come out of this was that HTTPS within the Google index has now hit 34%. This is a huge jump from the single digits in the last few years. He recommends moving to HTTPS as quickly as...

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SEO best practices for new bloggers

Apr 14, 16 SEO best practices for new bloggers

Posted by in SEO

When a blog is started, often SEO is not of the top priorities. As a result SEO is neglected and then a lot of work has to be done later. This is harder when you have hundreds of older posts. The best way around this is to follow some best practices early on. Here are a three: On page SEO The best way to maintain quality content is to apply SEO to it after it is written. Do keyword research on the topics in your article and then try to apply related search phrases into the article. Use search terms in your headings subheadings and within the body. You can also modify the title to reflect common search terms. This way the link to the article will also contain the keywords, which is one of Google’s ranking signals. Encourage sharing Backlinks are still the most important method of ranking higher in search engines. One of the best ways to get backlinks is to make sure as many people see your articles. Encourage users to share the content with social sharing buttons and incentives. The more people that see and share your content, the more likely someone who has a blog is going to link to it. Incentives could be a free related pdf for those who share on a given social platform. Market the content This is a little more time consuming but has a high effort to reward ratio. Go to competing websites and find where they get links from. Contact those webmasters and ask them to consider linking to your article. This requires that your content is better than the one they are already linking...

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4 Ways to Market Your Business on Instagram

Nov 15, 15 4 Ways to Market Your Business on Instagram

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Instagram had its humble beginnings in 2010. Ever since Facebook acquired, its users have expanded to 400 million. It’s safe to say that this image-sharing network is now popular enough for marketing given the number of active users. Here are 4 ways to market your business on Instagram: 1: Use excellent photos Ensure that your photos are attractive, clear and can get the user’s attention immediately. While Instagram offers filters to improve your photos, others like VSCO Cam and Afterlight work just as well. One more thing: photos with a reddish tinge will help you get more attention too compared to a greenish or blueish tone. 2: Post frequently As a rule, you should publish to Instagram at least twice or more a day. Remember to post at times when you have most engagement. A tool like Simply Measured can help you with this. If you want to, you can schedule posts as well. But you cannot do this using third-party software. 3: Use hashtags Using relevant hashtags will help you to increase the number of followers you have. This is because they will find when using the same keyword. For example, if you post of picture of running shoes and use the same hashtag, they will find your picture when they type those words. If you aren’t what hashtag to use, then look at what similar businesses are using. 4: Get new followers In order to get new followers, all you have to do is like and follow other Instagram users. Don’t forget to comment on their photos and comment on them...

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3 Tips to Enhance Your Instagram Marketing Efforts

Oct 13, 15 3 Tips to Enhance Your Instagram Marketing Efforts

Posted by in SEO

If you are using Instagram for your business, you’d no doubt want to make the most out of it. This could involve simple things such as improving your Instagram content or even boosting engagement too. Here are 3 tips to consider in order to enhance Instagram marketing: 1: Post Images that your Audience Likes Make sure you post types of images that your audience is already liking and sharing. This will ensure regular engagement from time to time. One example of this is MaybellineAU imitating fashion bloggers who were popular for their instructional pictures and facial close-ups. In fact, they’ve made identical posts for their followers. 2: Enhance Your Photographs You can make the most out of your photos if they are the best that they can be. No matter what, you can find ways to improve the most basic photos. For example, an app like VSCO Cam can make your photos visually appealing, thanks to its editing tools and preset filters. Also, keep in mind that the square shape performs best even if non-square photos are supported by Instagram. You can use the app Instasize to scale a photo to a shape of your choosing but still within the square shape. 3: Use a Caption to tell a Story Even though Instagram is a photo-sharing app, writing is just as important. Some of the most popular brands on Instagram use microblogging as a way to tell a story within the caption itself. This helps them to create deeper connections with their audience. This, in turn, leads to sharing, commenting and more...

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3 Ways to get Yelp! Reviews Legitimately

Sep 13, 15 3 Ways to get Yelp! Reviews Legitimately

Posted by in SEO

If there’s anything that is true about Yelp!, it is that they are the most restrictive when it comes to asking for customer reviews. Its policy guidelines are very clear about not asking or else one can easily end up being placed in violation. Yet there’s no doubt that getting a Yelp! review is well worth it as an increase in one-star rating can result in an increase in revenue by 5-9%. Here are 3 ways to get Yelp! reviews legitimately: 1: Add a Yelp! badge On Your Website Yelp! offers a number of badges that you can put on your site and that will link to your business profile. All you have to do is paste the HTML code (unique to a single badge) into your website. As new reviews drop in, you’ll find the averages and counts updating automatically too. 3: Add the business listing to your email signature One effective way by which you can expand your reach is by adding your business listing to your company email signature. This is a subtle way by which you can encourage Yelp! reviews too. Ensure that you add the words “Check us out on Yelp!” before the link. 4: Share customer reviews on Facebook and Twitter You can share customer reviews on these social networks by logging into your business account. Click on the ‘Reviews’ tab and add them. Make sure you don’t add only positive review but also negative ones along with how you resolved the customer’s complaint too. Not doing this will invite...

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How to Analyze Your Competitors’ Social Media Pages

Jul 13, 15 How to Analyze Your Competitors’ Social Media Pages

Posted by in SEO

Every now and then, your social media strategy needs to take a fresh approach. Probably you might have to think about looking at other companies or sites to help you rethink your own strategy. Sometimes, your competitors can give you excellent ideas for your own social media campaign. Here’s how you can analyze three of their social media pages: 1: Facebook If you want to analyze their Facebook page, you must consider a number of points: number of followers, the type of content posted, internal or external based content or a mixture of both, the number of times they post, the number of shares, likes or comments and if they run any contests, games or polls for their brand. Compare these points with your Facebook page and analyze what makes the difference.  2: Twitter Not so differently, it’s good to look for certain performance factors on Twitter such as the number of followers, the number of account they are following, uniqueness of their content compared to Facebook, internal or external based content or both, their engagement over on an average per post, whether they have lists, cards or even chats and whether they use hashtags. 3: Instagram Now, with Instagram, you could analyze their account by looking for certain factors such as the number of followers, the number of accounts that they follow, internal or external posts or a mix of both, the number of on-brand photos they share, whether they tag other businesses and whether they use hashtags. One of the best ways to use Instagram is not just shooting pictures of the brand but actually telling stories about people who have enjoyed using a particular product or...

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