Link prospecting

Good organic backlinks are very difficult to get. Especially if your website is new to the space. Building up a backlink profile using social media takes time and requires a high level of constant engagement with your audience. Something that might not be suitable for all markets. There is however a way to get links, and that is by link prospecting. This involves some research and outreach. Here are some potential sources of links: Partnership pages: Relevant partner sites are likely to be willing to link to your site or relevant page in request. In some cases you won’t even need to link back. Industry resource lists: These are great for relevant links that both server and SEO purpose and also an online marketing resource for anyone looking for your services. Blog communities: Guest authors or commenters may have their own sites worth promoting to, although this should be limited in order to avoid getting penalized by Google for excessive article marketing. Backlink analysis: Sites that link to your competition can also be sources of links to you. In addition getting links that they have narrows any advantage they will get in the search rankings. Associations: View membership lists for potential prospects. Look at becoming part of these groups and you get linked back from their main site pages. Depending on the industry there are lots of groups. Social communities: Search social communities or forums for other potential link...

read more

Tips To Improve Your PPC Campaign

Jun 30, 16 Tips To Improve Your PPC Campaign

Posted by in Marketing, SEO

PPC, or “pay per click”, is an instantaneous way of getting consumers in front of your products and services. However, PPC campaigns are challenging. Tweaking them to run smoothly is an art. If you’re having trouble with your PPC campaign, here are a few tips to help get you on the right path. Know How to Scale Any digital ad agency will tell you: start your campaigns on a small budget to test the waters. Starting a campaign with a huge budget, not knowing what will convert, is a rookie mistake that could cost your business way more than what your were expecting. Increase the budget slowly after you know what’s generating leads and sales. Tracking It’s possible to run a campaign without tracking, but it’s nearly impossible to cut costs and increase profits without knowing what ads are getting clicks and conversions. A digital advertising agency will setup a tracking code for every campaign that they’re testing to see what ads attract clicks and what ads turn those clicks into leads and sales. So if you aren’t tracking your campaigns, you need to get started doing so today. Split Testing Getting into the habit of split testing ads to see which ad performs the best is another practice that digital agencies partake in to get the best results for their campaigns. When you find an ad that converts well, test another ad against it to try and increase your conversions even further. In time, you’ll see your daily ad spend start to drop and your income grow. Sticky Web Media is a PPC and SEO digital ad agency based out of Los...

read more

Key takeaways from the SMX Google Keynote

Jun 15, 16 Key takeaways from the SMX Google Keynote

Posted by in SEO

Here are some key points brought up during the keynote at SMX by Google’s Gary Illyes: Authorship Google has completely stopped usage and display of authorship data. Although it has been a long time since the announcement, it has taken till now for it to be completely removed from the index. RankBrain He also said that you cannot optimize for RankBrain. He confirmed that it is a ranking factor, but one that does not have a score or a numerical figure associated with it. This ties in with the assumption that it is mostly used to optimize queries. Panda The panda update is continuous and slow. It can take months for the score assigned to each site by Panda to make it into the actual index and affect search results. Penguin Google is working on another penguin update but at this point there is no definite timeline on when its release can be expected. Mobile index He also talked about the mobile index that Google is still working on. It is meant to be a separate index only for mobile queries. At present both mobile and desktop searches are served by the same index. HTTPS One of the most interesting statistics to come out of this was that HTTPS within the Google index has now hit 34%. This is a huge jump from the single digits in the last few years. He recommends moving to HTTPS as quickly as...

read more

SEO best practices for new bloggers

Apr 14, 16 SEO best practices for new bloggers

Posted by in SEO

When a blog is started, often SEO is not of the top priorities. As a result SEO is neglected and then a lot of work has to be done later. This is harder when you have hundreds of older posts. The best way around this is to follow some best practices early on. Here are a three: On page SEO The best way to maintain quality content is to apply SEO to it after it is written. Do keyword research on the topics in your article and then try to apply related search phrases into the article. Use search terms in your headings subheadings and within the body. You can also modify the title to reflect common search terms. This way the link to the article will also contain the keywords, which is one of Google’s ranking signals. Encourage sharing Backlinks are still the most important method of ranking higher in search engines. One of the best ways to get backlinks is to make sure as many people see your articles. Encourage users to share the content with social sharing buttons and incentives. The more people that see and share your content, the more likely someone who has a blog is going to link to it. Incentives could be a free related pdf for those who share on a given social platform. Market the content This is a little more time consuming but has a high effort to reward ratio. Go to competing websites and find where they get links from. Contact those webmasters and ask them to consider linking to your article. This requires that your content is better than the one they are already linking...

read more

4 Ways to Market Your Business on Instagram

Nov 15, 15 4 Ways to Market Your Business on Instagram

Posted by in SEO

Instagram had its humble beginnings in 2010. Ever since Facebook acquired, its users have expanded to 400 million. It’s safe to say that this image-sharing network is now popular enough for marketing given the number of active users. Here are 4 ways to market your business on Instagram: 1: Use excellent photos Ensure that your photos are attractive, clear and can get the user’s attention immediately. While Instagram offers filters to improve your photos, others like VSCO Cam and Afterlight work just as well. One more thing: photos with a reddish tinge will help you get more attention too compared to a greenish or blueish tone. 2: Post frequently As a rule, you should publish to Instagram at least twice or more a day. Remember to post at times when you have most engagement. A tool like Simply Measured can help you with this. If you want to, you can schedule posts as well. But you cannot do this using third-party software. 3: Use hashtags Using relevant hashtags will help you to increase the number of followers you have. This is because they will find when using the same keyword. For example, if you post of picture of running shoes and use the same hashtag, they will find your picture when they type those words. If you aren’t what hashtag to use, then look at what similar businesses are using. 4: Get new followers In order to get new followers, all you have to do is like and follow other Instagram users. Don’t forget to comment on their photos and comment on them...

read more

3 Tips to Enhance Your Instagram Marketing Efforts

Oct 13, 15 3 Tips to Enhance Your Instagram Marketing Efforts

Posted by in SEO

If you are using Instagram for your business, you’d no doubt want to make the most out of it. This could involve simple things such as improving your Instagram content or even boosting engagement too. Here are 3 tips to consider in order to enhance Instagram marketing: 1: Post Images that your Audience Likes Make sure you post types of images that your audience is already liking and sharing. This will ensure regular engagement from time to time. One example of this is MaybellineAU imitating fashion bloggers who were popular for their instructional pictures and facial close-ups. In fact, they’ve made identical posts for their followers. 2: Enhance Your Photographs You can make the most out of your photos if they are the best that they can be. No matter what, you can find ways to improve the most basic photos. For example, an app like VSCO Cam can make your photos visually appealing, thanks to its editing tools and preset filters. Also, keep in mind that the square shape performs best even if non-square photos are supported by Instagram. You can use the app Instasize to scale a photo to a shape of your choosing but still within the square shape. 3: Use a Caption to tell a Story Even though Instagram is a photo-sharing app, writing is just as important. Some of the most popular brands on Instagram use microblogging as a way to tell a story within the caption itself. This helps them to create deeper connections with their audience. This, in turn, leads to sharing, commenting and more...

read more